Analysing your social community doesn’t just produce interesting metrics. It reveals an instant, ready-made list of potential target customers, and provides insights about how to engage them.
The question is what are you trying to do with social media? Actually, scrap that: what are you trying to do in general?
It’s a fair bet that the problems you’re trying to overcome daily include some or all of the following:
- Finding and acquiring new customers that you have not identified yet, or that are unaware of you.
- Minimising your customer acquisition costs by targeting only relevant people for paid campaigns (whether or not they consciously know they’re relevant).
- Understanding the different segments of your whole audience (whether or not the individuals know you yet, or vice versa) will allow for tailored strategies to acquire them as customers