In 2009, shortly after the dawn of the social media phenomenon, Javier Buron and Alfredo Artiles recognised the possibilities and challenges that remain for commercial organisations to this day: “How can I understand more about this?”, “What are people saying or feeling about my brand?”, and “How can I use this to benefit my business?”.
Javier and Alfredo began to experiment with ways in which businesses could answer these questions and act on what they found out. Audiense launched in 2011, with Javier in the role of CEO and Alfredo as CTO. Since then, the privately-owned company has continuously developed the platform to maximise companies’ marketing investments.
Audiense’s outstanding platform has attracted many premium clients, but also partnerships are very important. We are one of only two Twitter Official Partners certified for both data analysis and advertising, which ensures our clients get the most from their investment in Twitter when they work with us. We also partner with IBM Watson, which provides us with enhanced customer sentiment analysis. Again, this means that our clients have the edge over their competitors when using the Audiense platform to understand their followers.
Our 50+ team works from offices in London, UK and Cordoba, Spain – the London team recently moved to new premises in Shoreditch to accommodate its growing team. If you’re interested in joining us, click here or, if you want to know what our employees think, take a look on Glassdoor.