Over the last two years, there has been an increase of 20% in the number of companies paying for digital analytical support and consulting according to Econsultancy. This increase in demand creates an opportunity for agencies to add value to the services they make available to prospective clients.
However generating new business is not the only outcome as a result of the digital shift, customers expectations have also evolved. The new challenge agencies face is how to action data collection and integrate it within campaigns effectively.
With this in mind, we have created an Agency guide covering the entire campaign process, from start to finish, making sure you get the most out of social data.
Through this guide you will learn the fundamentals of extracting consumer insights from leading industry professionals, saving you time and money whilst facilitating smarter decision making.
Along with the know how you will also have access to user success stories from each phase of the campaign and testimonials from professionals with extensive experience in the world of agencies.
Download our agency guide How to create smarter campaigns using social data to learn how to develop marketing initiatives focused on audiences and applying extracted insights throughout the campaign process, from research, planning, production and execution to post campaign analysis.