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All posts by Andy Vale


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The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | One Comment

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In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

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Quick replies and welcome messages bring personalised communication opportunities for all

By | Social Media Strategy | Twitter Marketing | No Comments

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It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. Read More

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

By | Social Media Data | Social Media Strategy | 2 Comments
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Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Read More

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#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing

By | Social Influence | Social Media Strategy | One Comment

National Geographic Logo Social Media Interview Review Week London Case Study SMWLDN Storytelling digital marketing

True brand connection is now more important than ever as we navigate the world.
Nadine Heggie, VP Global Partnerships, National Geographic Society

 
Good storytelling is how people will care about your brand. It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). The National Geographic reaches 730 million consumers every month, and drives over 1.6 billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. Read More

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4 Quick Tips To Start Driving Relevant Traffic On Twitter

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This is a guest post by Nikolay Stoyanov

Social networks are one of the best ways of driving traffic to your website and share important messages with an audience that’s relevant to your brand. Twitter is no different. In fact, we can say that Twitter’s open network allows you greater reassurance that the audience you are reaching is the right one for you. It also requires a little creative flair in how you communicate those messages in a brief manner. Read More

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[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

By | Social Media Interviews | No Comments

Eric Cantona Kronenbourg 1664 Case study stats review goggles swim channel lebigswim ogilvy campaign

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. It began with an audacious claim, that Eric would swim the 20 mile wide English Channel that separates the UK and France on one condition: 10,000 British people had to declare on social media that they believed Kronenbourg to be the supreme beer. Read More

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4 Questions Sports Marketers Need To Answer About New Markets

By | Social Media Data | No Comments

Football Sports Marketing Business Social Media Data eBook New Markets Entering Area Region Country Twitter Strategy

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports, the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Read More

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

By | Social Media Interviews | No Comments

Airbnb Cannes Lions Social Media Movies Oscars Award Winner Interview Case Study Video Twitter

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? What looked to be a problem soon became their success, as their real-time strategy gained ongoing conversation amongst movie fans across the globe, including some major celebrities and brands. The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. Read More

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