A common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More
One of the biggest driving forces of new developments and improvements is the feedback we receive from our users and customers. Our R&D team feeds heavily off the demands of our clients as a source of inspiration to improve our products in line with needs. In recent weeks we’ve made a series of features and improvements available that, as our users have confirmed, make their lives easier and help them achieve their marketing objectives.
Do you want to know what Audiense’s latest additions have been that can help you in your market analysis and influencer marketing actions? Then keep reading… Read More
On Wednesday, alongside Pulsar, we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands. Read More
As you might already heard in the news, Facebook, Instagram’s parent company, has decided to shut several Instagram APIs overnight. You can read more about it here.
This decision has had a direct and immediate impact on our platform and our users’ ability to use some of our product features.
The features affected by this change are the following: Read More
Last week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Read More
We’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience. Read More
March 8th marked International Women’s Day and this year it felt bigger than ever. People around the world were asked to pledge that they would #pressforprogress. In the office, we recognised the day by celebrating the amazing achievements of the women at Audiense. Read More
Our mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More
It has become a routine for social analytics platforms to give their own predictions for elections, super bowl, … and the Oscars. Indeed, we have been looking at some of the published predictions. While they are all plausible and well-founded, they follow different approaches: Read More
Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More