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From rider to driver: understanding the audience of female drivers in Saudi Arabia

From rider to driver: understanding the audience of female drivers in Saudi Arabia

By | Competitive intelligence | Consumer Insights | Media Strategy | No Comments

From rider to driver: understanding the audience of female drivers in Saudi ArabiaLast Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More

Audiense - Blog Banner - You Talk We Listen - Product Updates - News

You talk, we listen: Welcome to the world of accessible insights

By | Audiense News | New Features | No Comments

Audiense - Blog Banner - You Talk We Listen - Product Updates - NewsWith the recent success of Audiense Insights (Enterprise) and client feedback on budgetary constraints, we have been working towards bringing to life the most attainable version of the Audiense Insights product.

In an effort to provide deeper and richer consumer insights to businesses of all sizes whilst fulfilling our vision to democratise data and insights we are delighted to announce the release of our accessible and affordable Audiense Insights PRO plan! Read More

Audiense - Blog Banner - Top 10 influencers CHINA - ¿Pensando en desembarcar en el mercado chino? ¡TOP 10 influencers!

How can you dominate the Chinese market? Use the Top 10 influencers!

By | Influencer Marketing | No Comments

Audiense - Blog Banner - Top 10 influencers CHINA - How can you dominate the Chinese market? Use the Top 10 influencers!It’s time for your final marketing push! With three quarters behind you, it is essential for the company to embark on an exciting new adventure launching you into new territories. You decide to travel to the Far East for this one and land in China based on extensive research into possible opportunities. Faced with an unfamiliar terrain you need to know what marketing strategies will make this international campaign a success? Your starting point… Influencer marketing. Let’s take a look at the findings. Read More

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

By | Competitive intelligence | Consumer Insights | No Comments

Audiense Isights - It’s time to think outside the box… Adopt a strategic approach to audience segmentation.We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Read More

Audiense Blog Banner Twin Peaks 2017 Cómo usar los datos sociales para crear el próximo gran éxito televisivo

Twin Peaks 2017: Using the data to create the next big TV sensation

By | Consumer Insights | Influencer Marketing | No Comments

Audiense Blog Banner Twin Peaks 2017 Using the social data to create the next big TV sensationLast Sunday was the end of one of the most anticipated revival television series to hit the small screen. Having premiered 27 years ago David Lynch decided to return with season 3 of Twin Peaks earlier this year.

Don’t worry we won’t be revealing any spoilers, in fact we will be looking at the data and audience insights behind the crime drama. Using the data and insights entertainment channels will have the ability to create tailored tv shows with proven traction ensuring higher ratings. Who could the new Laura Palmer be? Read More

UFC vs Boxing: The combat of social media

By | Consumer Insights | Media Strategy | No Comments

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing!

As a kickboxing enthusiast, occasional UFC follower and boxing novice the entire experience was entirely new to me. Not only was I committing premium hours of sleep to watching an entire boxing match, I was awake before sunrise to watch it LIVE for the sake of being a part of the international money fight hype! The weeks of promotional campaigns and the curiosity of seeing how McGregor would transition into boxing admittedly broke me.

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Planifica tu vuelta al cole más estratégica - Estrategia de Medios - Audiense Insights

Summer is ending, parents are exhausted, let’s get back to school… Strategically!

By | Consumer Insights | Media Strategy | No Comments

Summer is ending, parents are exhausted, let’s get back to school...strategically - Media strategy - Audiense InsightsThe end of summer is looming! Whilst children are sad to say bye to days of fun and relaxation parents are ready to get back to a routine. Back to School remains one of the most important campaigns of the year across multiple industries including technology and retail. Retail generates an increase in sales through clothing, stationery, supplies, books and so much more. Now is the time for one last campaign push. Get your promotions, discounts and media strategy ready! How you ask… Read More

Audiense - El TOP 10 influencers para CMOs de habla hispana - Audiense Insights

The TOP 10 influencers for CMOs

By | Influencer Marketing | Social Influence | 5 Comments

Audiense - The TOP 10 influencers for CMOs - Audiense InsightsThe purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals that make up those audiences.

Influencer marketing is one of our strengths where we champion the democratization of social data. How you ask? Let’s take a look at a practical example with a particularly interesting audience, the C-suite… specifically CMO’s. Read More

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