Usando Social Data de forma disruptiva en Recursos Humanos

Using Social Data to revolutionise Human Resources

By | Consumer Insights | Influencer Marketing | Media Strategy | No Comments

Using Social Data to revolutionise Human ResourcesThis is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.

The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More

You had questions … Audiense Insights has the answers!

You had questions… Audiense Insights has the answers!

By | Influencer Marketing | No Comments

You had questions … Audiense Insights has the answers!

A  common objective amongst several of our clients whilst using Audiense Insights is to identify influencers. However it seems this common objective is not exclusive to our client base but also informed users. Whilst surfing Quora we discovered the question: Who are the influencers in industry X?, to be fairly frequent.

With Audiense Insights in hand we set to work on getting those answers! Read More

Cyber ​​Monday: Discovering the online consumers

💻🛍️ Cyber Monday: Discovering the online consumers

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Cyber ​​Monday: Discovering the online consumersHaving delved into the trends and insights of Black Friday last week it was only right to take a look at the finale of the biggest shopping weekend of the year, Cyber Monday.

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In line with increasing sales Black Friday didn’t fall too far behind with a 14% spike in sales however as a result the big blow out did manage to outpace Cyber Monday’s growth. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Read More

De 2015 a 2017: tendencias del Black Friday

2015 to 2017: Black Friday Trends

By | Consumer Insights | No Comments

2015 to 2017: Black Friday TrendsHere at Audiense our vision is to ‘democratize actionable insights‘. How you ask? Through the extraction, compilation and analysis of data from a variety of social media channels. Replacing traditional data collection methods during the market research process such as surveys or interviews with the use of social data has proven to be more accessible, cost-effective and time-saving.

With Black Friday around the corner, it was only right to turn our attention to the big blow out marking the beginning of the festive shopping season. In this example, we were excited to demonstrate the evolution of trends and participating audiences. Read More

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀

By | Consumer Insights | Influencer Marketing | Sponsorships and Partnerships | No Comments

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀As two Pacific Division giants within the NBA, sharing not only their home city of LA but also their stomping ground of the Staples Centre how different could their fan base be?

Having put ourselves in the shoes of a sports brand looking to sponsor some homegrown talent we decided to analyze each team’s’ fan base (local, national and international) identifying who they are whilst uncovering their interests, affinities and personalities. Read More

From rider to driver: understanding the audience of female drivers in Saudi Arabia

From rider to driver: understanding the audience of female drivers in Saudi Arabia

By | Competitive intelligence | Consumer Insights | Media Strategy | No Comments

From rider to driver: understanding the audience of female drivers in Saudi ArabiaLast Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More

Audiense - Blog Banner - You Talk We Listen - Product Updates - News

You talk, we listen: Welcome to the world of accessible insights

By | Audiense News | New Features | No Comments

Audiense - Blog Banner - You Talk We Listen - Product Updates - NewsWith the recent success of Audiense Insights (Enterprise) and client feedback on budgetary constraints, we have been working towards bringing to life the most attainable version of the Audiense Insights product.

In an effort to provide deeper and richer consumer insights to businesses of all sizes whilst fulfilling our vision to democratise data and insights we are delighted to announce the release of our accessible and affordable Audiense Insights PRO plan! Read More

Audiense - Blog Banner - Top 10 influencers CHINA - ¿Pensando en desembarcar en el mercado chino? ¡TOP 10 influencers!

How can you dominate the Chinese market? Use the Top 10 influencers!

By | Influencer Marketing | No Comments

Audiense - Blog Banner - Top 10 influencers CHINA - How can you dominate the Chinese market? Use the Top 10 influencers!It’s time for your final marketing push! With three quarters behind you, it is essential for the company to embark on an exciting new adventure launching you into new territories. You decide to travel to the Far East for this one and land in China based on extensive research into possible opportunities. Faced with an unfamiliar terrain you need to know what marketing strategies will make this international campaign a success? Your starting point… Influencer marketing. Let’s take a look at the findings. Read More

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

By | Competitive intelligence | Consumer Insights | No Comments

Audiense Isights - It’s time to think outside the box… Adopt a strategic approach to audience segmentation.We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Read More