On innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business. Today we begin a series of publications in which we’ll break down how to make the most of social data in the field of competitive intelligence. Read More
As we saw a few weeks ago, content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). With these figures in hand, it’s easy to see that making your content stand out amongst the huge number of pieces which consumers are exposed to is an increasingly difficult task.
And it’s not, as you might imagine, about creating more content. It’s about connecting and serving. We talk about relevance and for something to be relevant, personalization is key. So, what’s the good news? The time when market research consumed a lot of time and money using small samples has come to an end. Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. Personality insights are an example of the type of insights that can be obtained at scale. Read More
This week we publish the last post in this series about insights activation. After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases, and in the production and execution of marketing campaigns, today we’ll talk about how to implement this information and knowledge in the post-campaign phase.
Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved? Did it impact on those audiences identified in the pre-campaign phase? Read More
It’s time for another product update! We are here to let you know about all the new features and developments that have been going on behind the scenes at Audiense over the past few weeks off the back of all your valuable feedback!
Keep reading to discover all the improvements we have made with you in mind. Make your marketing decisions easier and your campaigns more effective with… Read More
Over the last two years, there has been an increase of 20% in the number of companies paying for digital analytical support and consulting according to Econsultancy. This increase in demand creates an opportunity for agencies to add value to the services they make available to prospective clients.
However generating new business is not the only outcome as a result of the digital shift, customers expectations have also evolved. The new challenge agencies face is how to action data collection and integrate it within campaigns effectively. Read More
After last week’s post on insights activation in the pre-campaign phase, we’ll continue today by taking a look at how campaigns can be enriched by consumer insights extracted from social data during the execution of the campaign. Read More
In most of our articles about consumer insights, we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.
You may be thinking that that’s all well and good on paper but how do you put it into practice? Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase. So, let’s get down to it! Read More
According to data from the Content Marketing Institute, 91% of B2B marketing professionals and 86% of those in the B2C sector use content marketing. Gartner also says that marketing teams spend approximately 30% of their budget to content creation.
Looking at these three figures, it’s more than evident that content marketing is one of the main issues for marketers today and, as such, is a source of challenges that have to be faced daily in order to generate ROI, in the same way as other marketing activities. Read More
All for one or one for all? One of the key questions when considering an influencer marketing strategy is whether to count on a single influential figure over a large audience or to have a large group of more modest influencers.
After identifying the audience influencers it’s time to select those that are more appropriate. Our experience in this field, and the testimonies of our clients, leads us to bet more on identifying a group of niche micro-influencers that are truly unique and relevant to the target audience. Why choose a group of (niche) micro-influencers? Here’s a list of arguments in favour of this option: Read More
A common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More