According to the Society of Motor Manufacturers & Traders new car sales hit an all time high throughout the UK this March. SMMT used their findings to rank the top 10 Best selling cars in March 2017 as well as this year till date. Here at Audiense the curiosity got the better of us and we decided to analyze the UK millennial population to uncover their favourite automotive brands! Read More
The purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals that make up those audiences.
Influencer marketing is one of our strengths where we champion the democratization of social data. How you ask? Let’s take a look at a practical example with a particularly interesting audience, the C-suite… specifically CMO’s. Read More
According to Festival Insights, the music festival industry was valued at more than 2.3 billion euros and is expected to double by 20201. There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Read More
A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!
Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More
You have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign. Certain that consumer insights are the key to generating leads, sales opportunities, or even increasing brand awareness you decide to bypass the process of trial and error and adopt a strategic data driven approach.
With the opportunity to link your marketing strategy to the biggest grand slams in Europe you need to decide whether to target the followers of Wimbledon or Roland Garros. The question remains: targeting which audience will have a greater impact on your sales? Read More
The first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the world. Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Read More
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More
We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More
Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. With the capabilities we now provide to our customers in our Audiense Insights platform, this key information is more accessible and actionable than ever before! Read More
On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Here’s what we found: Read More