4 key factors to consider when choosing an influencer for your brand

4 key factors to consider when choosing an influencer for your brand

By | Influencer Marketing | No Comments

4 key factors to consider when choosing an influencer for your brandCalling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing? Over the past year, we have discussed several aspects of influencer marketing, from the methodology used to identify influencers and identifying audience specific influencers to analysing successful influencer marketing campaigns.

Once a target audience is defined and the relevant influencers are identified it is essential to create the perfect influencer shortlist before choosing the right one. There will never be a single influencer that would be equally effective for all your audiences, due to the difference in audience parameters. However there a few key factors you can use to determine the suitability of an influencer for any segment and budget. Read More

OUR TOP BLOG POSTS: The best of 2017!

OUR TOP BLOG POSTS: The best of 2017!

By | Audiense News | No Comments

OUR TOP BLOG POSTS: The best of 2017!With 2017 coming to an end it was only natural to take a look at the journey we have shared with you all and end this year with the ULTIMATE ROUNDUP!

Audience and consumer insights has remained a trending topic this year, and we are sure they will continue to be a fundamental part of marketing strategies for 2018.

Take a look at the TOP blog posts that have proven to be a HIT among our readers and their communities. Read More

[Practical Guide] How to identify influential novices

[Practical Guide] How to identify influential novices

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[Practical Guide] How to identify influential novicesOver the past year, we have touched upon identifying the most relevant influencers for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Before the end of 2017, it was only right to look beneath the surface and highlight an in-depth approach to identifying not just influencers but novice influencers. Read More

Social Buzz Awards: Understanding the Super Stars of the Social Media Industry

By | Consumer Insights | No Comments

Social Buzz Awards: Understanding the Super Stars of the Social Media IndustryOn Wednesday night (29th November 2017) Audiense sponsored the Social Buzz Awards and we had a great night, despite several sore heads in the morning. The Social Buzz awards by The Drum, for (yes, you guessed it) best use of social. Take a look at all the categories, nominees and winners, here.

Having spent the night learning about the work of various inspirational people, I wanted to understand which traits are necessary to become a social media wizard and create a top campaign. I ran one of our Audiense Insights report on the @Buzz_Awards and those talking about #SMBuzzAwards, take a look at my findings below. Read More

The 4 insight must haves to creating the ultimate customer persona

The 4 insight must haves to creating the ultimate customer persona

By | Consumer Insights | No Comments

The 4 insight must haves to creating the ultimate customer personaThe customers of today demand more! No longer are vaguely defined categories acceptable, it’s all about adapting to their ever-changing interests, behaviours and preferences. With technological advancements and the ability to gather social data at our fingertips, it is now possible to move past the traditional approach to market research and adopt a dynamic human-like approach creating clear data-backed customer personas. Read More

Audiense - Adquisición de clientes a través de redes sociales: ¿cuál es tu margen de éxito?

Customer acquisition through social: what’s your headroom for success?

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Audiense - Customer acquisition through social: what’s your headroom for success?Analysing your social community doesn’t just produce interesting metrics. It reveals an instant, ready-made list of potential target customers, and provides insights about how to engage them.

The question is what are you trying to do with social media? Actually, scrap that: what are you trying to do in general?

It’s a fair bet that the problems you’re trying to overcome daily include some or all of the following:

  • Finding and acquiring new customers that you have not identified yet, or that are unaware of you.
  • Minimising your customer acquisition costs by targeting only relevant people for paid campaigns (whether or not they consciously know they’re relevant).
  • Understanding the different segments of your whole audience (whether or not the individuals know you yet, or vice versa) will allow for tailored strategies to acquire them as customers

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Usando Social Data de forma disruptiva en Recursos Humanos

Using Social Data to revolutionise Human Resources

By | Consumer Insights | Influencer Marketing | Media Strategy | No Comments

Using Social Data to revolutionise Human ResourcesThis is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.

The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More

You had questions … Audiense Insights has the answers!

You had questions… Audiense Insights has the answers!

By | Influencer Marketing | No Comments

You had questions … Audiense Insights has the answers!

A  common objective amongst several of our clients whilst using Audiense Insights is to identify influencers. However it seems this common objective is not exclusive to our client base but also informed users. Whilst surfing Quora we discovered the question: Who are the influencers in industry X?, to be fairly frequent.

With Audiense Insights in hand we set to work on getting those answers! Read More

Cyber ​​Monday: Discovering the online consumers

💻🛍️ Cyber Monday: Discovering the online consumers

By | Consumer Insights | No Comments

Cyber ​​Monday: Discovering the online consumersHaving delved into the trends and insights of Black Friday last week it was only right to take a look at the finale of the biggest shopping weekend of the year, Cyber Monday.

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In line with increasing sales Black Friday didn’t fall too far behind with a 14% spike in sales however as a result the big blow out did manage to outpace Cyber Monday’s growth. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Read More