[Agency Guide] How to create smarter campaigns using social data

[Agency Guide] How to create smarter campaigns using social data

By | Consumer Insights | No Comments

[Agency Guide] How to create smarter campaigns using social dataOver the last two years, there has been an increase of 20% in the number of companies paying for digital analytical support and consulting according to Econsultancy. This increase in demand creates an opportunity for agencies to add value to the services they make available to prospective clients.

However generating new business is not the only outcome as a result of the digital shift, customers expectations have also evolved. The new challenge agencies face is how to action data collection and integrate it within campaigns effectively. Read More

Insights activation: why social data is key in the pre-campaign phase [with practical example]

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

By | Consumer Insights | Influencer Marketing | No Comments

Insights activation: why social data is key in the pre-campaign phase [with practical example]In most of our articles about consumer insights, we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

You may be thinking that that’s all well and good on paper but how do you put it into practice? Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase. So, let’s get down to it! Read More

Cómo los insights sobre el consumidor te ayudan a crear contenido y lograr tus objetivos de marketing

Leverage consumer insights to develop content and achieve your marketing objectives

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Leverage consumer insights to develop content and achieve your marketing objectivesAccording to data from the Content Marketing Institute, 91% of B2B marketing professionals and 86% of those in the B2C sector use content marketing. Gartner also says that marketing teams spend approximately 30% of their budget to content creation.

Looking at these three figures, it’s more than evident that content marketing is one of the main issues for marketers today and, as such, is a source of challenges that have to be faced daily in order to generate ROI, in the same way as other marketing activities. Read More

Your new target audience: segments of micro-influencers

Your new target audience: segments of micro-influencers

By | Influencer Marketing | No Comments

Your new target audience: segments of micro-influencersAll for one or one for all? One of the key questions when considering an influencer marketing strategy is whether to count on a single influential figure over a large audience or to have a large group of more modest influencers.

After identifying the audience influencers it’s time to select those that are more appropriate. Our experience in this field, and the testimonies of our clients, leads us to bet more on identifying a group of niche micro-influencers that are truly unique and relevant to the target audience. Why choose a group of (niche) micro-influencers? Here’s a list of arguments in favour of this option: Read More

Por qué los Insights sobre audiencias pueden ahorrarle tiempo y dinero a tu agencia

Why audience Insights can save your agency both time and money

By | Consumer Insights | Influencer Marketing | No Comments

Why audience Insights can save your agency both time and moneyA common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More

You talk, we listen: a bunch of improvements!

You talk, we listen: a bunch of improvements!

By | Audiense News | New Features | No Comments

You talk, we listen: a bunch of improvements!One of the biggest driving forces of new developments and improvements is the feedback we receive from our users and customers. Our R&D team feeds heavily off the demands of our clients as a source of inspiration to improve our products in line with needs. In recent weeks we’ve made a series of features and improvements available that, as our users have confirmed, make their lives easier and help them achieve their marketing objectives.

Do you want to know what Audiense’s latest additions have been that can help you in your market analysis and influencer marketing actions? Then keep reading… Read More

How “Reinventing the concept of Influencers to your marketing strategy” webinar played out

By | Audiense News | Influencer Marketing | No Comments

How “Reinventing the concept of Influencers to your marketing strategy” webinar played outOn Wednesday, alongside Pulsar, we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands. Read More

You talk, we listen: a bunch of improvements!

[Product Update] Changes in the Instagram API: how does it affect to Audiense users?

By | Audiense News | No Comments

[Product Update] Changes in the Instagram API: how does it affect to Audiense users?As you might already heard in the news, Facebook, Instagram’s parent company, has decided to shut several Instagram APIs overnight. You can read more about it here.

This decision has had a direct and immediate impact on our platform and our users’ ability to use some of our product features.

The features affected by this change are the following: Read More

The New Social Currency, a research from Social Listening to Audiences Analysis

The New Social Currency, a research from Social Listening to Audiences Analysis

By | Consumer Insights | No Comments

The New Social Currency, a research from Social Listening to Audiences AnalysisLast week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Read More