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Wimbledon vs Roland Garros, el partido por conquistar el presupuesto de tu CMO - Insights sobre los consumidores

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

By | Consumer Insights | Media Strategy | 2 Comments

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO - Consumer InsightsYou have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign. Certain that consumer insights are the key to generating leads, sales opportunities, or even increasing brand awareness you decide to bypass the process of trial and error and adopt a strategic data driven approach.

With the opportunity to link your marketing strategy to the biggest grand slams in Europe you need to decide whether to target the followers of Wimbledon or Roland Garros. The question remains: targeting which audience will have a greater impact on your sales? Read More

Spider-Man’s release spins a web around Twitter: Let’s explore the audience

Spider-Man’s release spins a web on social: Let’s explore the audience

By | Twitter Audience | Twitter Data | One Comment

Spider-Man’s release spins a web around Twitter: Let’s explore the audienceThe first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the world. Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Read More

Destapando la audiencia del World Pride Madrid

Uncovering the Madrid World Pride Audience

By | Twitter Audience | Twitter Data | Twitter Insights | No Comments

Destapando la audiencia del World Pride MadridA few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More

Presentamos Audiense Insights, la plataforma definitiva para las organizaciones orientadas por insights

Introducing Audiense Insights, the definitive platform for insights-driven organisations

By | Audiense News | New Features | One Comment

Introducing Audiense Insights, the definitive platform for insights-driven organisationsWe all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More

#BotsInAction - Audiense - Ad Dynamo - Blue Robot - Bots In Action: todo sobre ese robot

#BotsInAction – Blue Robot: All about that Bot

By | Social Media Strategy | Twitter Marketing | No Comments

#BotsInAction - Audiense - Ad Dynamo - Blue Robot - Bots In Action: All about that robotThis is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo

53% of people say they are more likely to do business with a business that they can message. With billions of messages being shared between businesses and people every month, it is no surprise that brands are seeing the opportunity to connect with their customers via a message. It allows a brand to build a somewhat personal connection with their client and it is done with ease. The need for this kind of tech is there and offers many benefits. Read More

#BotsInAction - Audiense - Bots In Action: Hobbynote talks customer service

#BotsInAction: Hobbynote talks customer service

By | Social Media Strategy | Twitter Marketing | No Comments

#BotsInAction - Audiense - Bots In Action: Hobbynote talks customer serviceThis is a guest post written by Benoît Lewandowski, CEO at Hobbynote

At Hobbynote, we’re committed to creating innovative and creative uses of Twitter at scale. We’ve produced hundreds of bespoke campaigns for the top brands around the world, and we always are looking at new ways to improve how brands and businesses can interact with their audiences by enhancing the conversational experience. Read More

Twiplomacy case study

[INTERVIEW] Twiplomacy reveal the secrets to communicating with world leaders

By | Social Media Interviews | One Comment

Twiplomacy Twitter Case Study Diplomacy International Government Organisations Case Study Solutions Ideas Tips Help Communications PR Results

A single link tweeted by the President of the USA generates an average of 84,000 clicks, and a controversial remark might power news cycles for days. But there’s more to governmental social media than Donald Trump, and Burson-Marsteller’s Twiplomacy reports uncover in-depth details in how the globe’s governments, diplomats, and leaders are using social media all across the globe. Read More

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