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[INTERVIEW] Twiplomacy reveal the secrets to communicating with world leaders

By | Social Media Interviews | One Comment

Twiplomacy Twitter Case Study Diplomacy International Government Organisations Case Study Solutions Ideas Tips Help Communications PR Results

A single link tweeted by the President of the USA generates an average of 84,000 clicks, and a controversial remark might power news cycles for days. But there’s more to governmental social media than Donald Trump, and Burson-Marsteller’s Twiplomacy reports uncover in-depth details in how the globe’s governments, diplomats, and leaders are using social media all across the globe. Read More

Donald Trump The Image Audience Data Stats Insight News New twitter social media investigation supporters voters who voted how won

The devil’s in the data: Identifying the groups that won the election for Trump

By | Twitter Analysis | One Comment

Donald Trump The Image Audience Data Stats Insight News New twitter social media investigation supporters voters who voted how won

What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this?

The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100. Yet his controversial messages and brash style connected with substantial swathes of the population, to the great surprise of almost all pollsters. Read More

7 tácticas de DMs en Twitter que absolutamente cualquiera puede usar en sus estrategias de marketing en Twitter

7 Twitter Direct Message tactics absolutely anyone can use

By | Twitter Marketing | One Comment

DM Direct Message Twitter Marketing Comms Communication Ideas Tools Solutions Send Multiple Mass Scale

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. Read More

Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

By | Social Media Strategy | No Comments

Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Read More

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Multimedia direct messages at scale, for a world of richer experiences

By | Audiense News | No Comments

Social Media multimedia DM Twitter Video Direct Message Send To Many

Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More

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