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Audiense - El TOP 10 influencers para CMOs de habla hispana - Audiense Insights

The TOP 10 influencers for CMOs

By | Influencer Marketing | Social Influence | 4 Comments

Audiense - The TOP 10 influencers for CMOs - Audiense InsightsThe purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals that make up those audiences.

Influencer marketing is one of our strengths where we champion the democratization of social data. How you ask? Let’s take a look at a practical example with a particularly interesting audience, the C-suite… specifically CMO’s. Read More

The Adecco Group y Audiense Experiences, innovando el marketing en Twitter en el sector de RRHH

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

By | Audiense News | Twitter Marketing | No Comments

The Adecco Group & Audiense Experiences: Using Twitter marketing to create waves in HRA few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!

Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More

Wimbledon vs Roland Garros, el partido por conquistar el presupuesto de tu CMO - Insights sobre los consumidores

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

By | Consumer Insights | Media Strategy | 5 Comments

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO - Consumer InsightsYou have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign. Certain that consumer insights are the key to generating leads, sales opportunities, or even increasing brand awareness you decide to bypass the process of trial and error and adopt a strategic data driven approach.

With the opportunity to link your marketing strategy to the biggest grand slams in Europe you need to decide whether to target the followers of Wimbledon or Roland Garros. The question remains: targeting which audience will have a greater impact on your sales? Read More

Spider-Man’s release spins a web around Twitter: Let’s explore the audience

Spider-Man’s release spins a web on social: Let’s explore the audience

By | Twitter Audience | Twitter Data | One Comment

Spider-Man’s release spins a web around Twitter: Let’s explore the audienceThe first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the world. Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Read More

Destapando la audiencia del World Pride Madrid

Uncovering the Madrid World Pride Audience

By | Twitter Audience | Twitter Data | Twitter Insights | No Comments

Destapando la audiencia del World Pride MadridA few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More

Presentamos Audiense Insights, la plataforma definitiva para las organizaciones orientadas por insights

Introducing Audiense Insights, the definitive platform for insights-driven organisations

By | Audiense News | New Features | One Comment

Introducing Audiense Insights, the definitive platform for insights-driven organisationsWe all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More

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