No matter how much the industry evolves the primary objective will always be achieving a high Return Of Investment. It underpins every marketing decision you make. The higher the better! From marketing managers to senior executives increasing your ROI is a common goal shared by all. Could social data help you achieve this fundamental objective? Read More
Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Read More
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Read More
Last summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.
Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking, based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. Such insights form the basis of our marketing strategies informing actions around retention, growth and acquisition. Read More
Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing? Over the past year, we have discussed several aspects of influencer marketing, from the methodology used to identify influencers and identifying audience specific influencers to analysing successful influencer marketing campaigns.
Once a target audience is defined and the relevant influencers are identified it is essential to create the perfect influencer shortlist before choosing the right one. There will never be a single influencer that would be equally effective for all your audiences, due to the difference in audience parameters. However there a few key factors you can use to determine the suitability of an influencer for any segment and budget. Read More
With another year of innovation ahead of us Fred Wilson was right to have a few predictions but also some interesting questions. He may not have any exact marketing trends to highlight but we can assure you there will definitely be a lot going on this year.
Here are a few of my new year resolutions for data-driven companies: Read More
With 2017 coming to an end it was only natural to take a look at the journey we have shared with you all and end this year with the ULTIMATE ROUNDUP!
Audience and consumer insights has remained a trending topic this year, and we are sure they will continue to be a fundamental part of marketing strategies for 2018.
Take a look at the TOP blog posts that have proven to be a HIT among our readers and their communities. Read More
Over the past year, we have touched upon identifying the most relevant influencers for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Before the end of 2017, it was only right to look beneath the surface and highlight an in-depth approach to identifying not just influencers but novice influencers. Read More
On Wednesday night (29th November 2017) Audiense sponsored the Social Buzz Awards and we had a great night, despite several sore heads in the morning. The Social Buzz awards by The Drum, for (yes, you guessed it) best use of social. Take a look at all the categories, nominees and winners, here.
Having spent the night learning about the work of various inspirational people, I wanted to understand which traits are necessary to become a social media wizard and create a top campaign. I ran one of our Audiense Insights report on the @Buzz_Awards and those talking about #SMBuzzAwards, take a look at my findings below. Read More