Hi influencer, today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.
We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have. The quality of the audience, the characteristics of these people, the affinity, the values and the interests of these individuals will clearly establish the relationship that exists between the community and the influencer. Read More