Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing? Over the past year, we have discussed several aspects of influencer marketing, from the methodology used to identify influencers and identifying audience specific influencers to analysing successful influencer marketing campaigns.
Once a target audience is defined and the relevant influencers are identified it is essential to create the perfect influencer shortlist before choosing the right one. There will never be a single influencer that would be equally effective for all your audiences, due to the difference in audience parameters. However there a few key factors you can use to determine the suitability of an influencer for any segment and budget. Read More