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Destapando la audiencia del World Pride Madrid

Uncovering the Madrid World Pride Audience

By | Twitter Audience | Twitter Data | Twitter Insights | No Comments

Destapando la audiencia del World Pride MadridA few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More

Presentamos Audiense Insights, la plataforma definitiva para las organizaciones orientadas por insights

Introducing Audiense Insights, the definitive platform for insights-driven organisations

By | Audiense News | New Features | One Comment

Introducing Audiense Insights, the definitive platform for insights-driven organisationsWe all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More

#BotsInAction - Audiense - Ad Dynamo - Blue Robot - Bots In Action: todo sobre ese robot

#BotsInAction – Blue Robot: All about that Bot

By | Social Media Strategy | Twitter Marketing | No Comments

#BotsInAction - Audiense - Ad Dynamo - Blue Robot - Bots In Action: All about that robotThis is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo

53% of people say they are more likely to do business with a business that they can message. With billions of messages being shared between businesses and people every month, it is no surprise that brands are seeing the opportunity to connect with their customers via a message. It allows a brand to build a somewhat personal connection with their client and it is done with ease. The need for this kind of tech is there and offers many benefits. Read More

#BotsInAction - Audiense - Bots In Action: Hobbynote talks customer service

#BotsInAction: Hobbynote talks customer service

By | Social Media Strategy | Twitter Marketing | No Comments

#BotsInAction - Audiense - Bots In Action: Hobbynote talks customer serviceThis is a guest post written by Benoît Lewandowski, CEO at Hobbynote

At Hobbynote, we’re committed to creating innovative and creative uses of Twitter at scale. We’ve produced hundreds of bespoke campaigns for the top brands around the world, and we always are looking at new ways to improve how brands and businesses can interact with their audiences by enhancing the conversational experience. Read More

Twiplomacy case study

[INTERVIEW] Twiplomacy reveal the secrets to communicating with world leaders

By | Social Media Interviews | One Comment

Twiplomacy Twitter Case Study Diplomacy International Government Organisations Case Study Solutions Ideas Tips Help Communications PR Results

A single link tweeted by the President of the USA generates an average of 84,000 clicks, and a controversial remark might power news cycles for days. But there’s more to governmental social media than Donald Trump, and Burson-Marsteller’s Twiplomacy reports uncover in-depth details in how the globe’s governments, diplomats, and leaders are using social media all across the globe. Read More

Donald Trump The Image Audience Data Stats Insight News New twitter social media investigation supporters voters who voted how won

The devil’s in the data: Identifying the groups that won the election for Trump

By | Twitter Analysis | 2 Comments

Donald Trump The Image Audience Data Stats Insight News New twitter social media investigation supporters voters who voted how won

What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this?

The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100. Yet his controversial messages and brash style connected with substantial swathes of the population, to the great surprise of almost all pollsters. Read More

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