Audiense Blog Banner Twin Peaks 2017 Cómo usar los datos sociales para crear el próximo gran éxito televisivo

Twin Peaks 2017: Using the data to create the next big TV sensation

By | Consumer Insights | Influencer Marketing | No Comments

Audiense Blog Banner Twin Peaks 2017 Using the social data to create the next big TV sensationLast Sunday was the end of one of the most anticipated revival television series to hit the small screen. Having premiered 27 years ago David Lynch decided to return with season 3 of Twin Peaks earlier this year.

Don’t worry we won’t be revealing any spoilers, in fact we will be looking at the data and audience insights behind the crime drama. Using the data and insights entertainment channels will have the ability to create tailored tv shows with proven traction ensuring higher ratings. Who could the new Laura Palmer be? Read More

UFC vs Boxing: The combat of social media

By | Consumer Insights | Media Strategy | No Comments

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing!

As a kickboxing enthusiast, occasional UFC follower and boxing novice the entire experience was entirely new to me. Not only was I committing premium hours of sleep to watching an entire boxing match, I was awake before sunrise to watch it LIVE for the sake of being a part of the international money fight hype! The weeks of promotional campaigns and the curiosity of seeing how McGregor would transition into boxing admittedly broke me.

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Planifica tu vuelta al cole más estratégica - Estrategia de Medios - Audiense Insights

Summer is ending, parents are exhausted, let’s get back to school… Strategically!

By | Consumer Insights | Media Strategy | No Comments

Summer is ending, parents are exhausted, let’s get back to school...strategically - Media strategy - Audiense InsightsThe end of summer is looming! Whilst children are sad to say bye to days of fun and relaxation parents are ready to get back to a routine. Back to School remains one of the most important campaigns of the year across multiple industries including technology and retail. Retail generates an increase in sales through clothing, stationery, supplies, books and so much more. Now is the time for one last campaign push. Get your promotions, discounts and media strategy ready! How you ask… Read More

Audiense - El TOP 10 influencers para CMOs de habla hispana - Audiense Insights

The TOP 10 influencers for CMOs

By | Influencer Marketing | Social Influence | 5 Comments

Audiense - The TOP 10 influencers for CMOs - Audiense InsightsThe purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals that make up those audiences.

Influencer marketing is one of our strengths where we champion the democratization of social data. How you ask? Let’s take a look at a practical example with a particularly interesting audience, the C-suite… specifically CMO’s. Read More

Usando Social Data de forma disruptiva en Recursos Humanos

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

By | Audiense News | Twitter Marketing | No Comments

The Adecco Group & Audiense Experiences: Using Twitter marketing to create waves in HRA few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!

Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More

Wimbledon vs Roland Garros, el partido por conquistar el presupuesto de tu CMO - Insights sobre los consumidores

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

By | Consumer Insights | Media Strategy | 5 Comments

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO - Consumer InsightsYou have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign. Certain that consumer insights are the key to generating leads, sales opportunities, or even increasing brand awareness you decide to bypass the process of trial and error and adopt a strategic data driven approach.

With the opportunity to link your marketing strategy to the biggest grand slams in Europe you need to decide whether to target the followers of Wimbledon or Roland Garros. The question remains: targeting which audience will have a greater impact on your sales? Read More

Spider-Man’s release spins a web around Twitter: Let’s explore the audience

Spider-Man’s release spins a web on social: Let’s explore the audience

By | Twitter Audience | Twitter Data | One Comment

Spider-Man’s release spins a web around Twitter: Let’s explore the audienceThe first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the world. Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Read More

Destapando la audiencia del World Pride Madrid

Uncovering the Madrid World Pride Audience

By | Twitter Audience | Twitter Data | Twitter Insights | No Comments

Destapando la audiencia del World Pride MadridA few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More