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7 tácticas de DMs en Twitter que absolutamente cualquiera puede usar en sus estrategias de marketing en Twitter

7 Twitter Direct Message tactics absolutely anyone can use

By | Twitter Marketing | 3 Comments

DM Direct Message Twitter Marketing Comms Communication Ideas Tools Solutions Send Multiple Mass Scale

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. Read More

Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

By | Social Media Strategy | No Comments

Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Read More

Multimedia direct messages at scale, for a world of richer experiences

By | Audiense News | No Comments

Social Media multimedia DM Twitter Video Direct Message Send To Many

Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

By | Social Media Interviews | Twitter Data | No Comments

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Read More

Audiense Logo Social Media Marketing Tech Company Investment Twitter Data Partner

Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

By | Audiense News | No Comments

Audiense Logo Social Media Marketing Tech Company Investment Twitter Data Partner

We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense.

Mel Morris Invests Audiense tech news investment social media data marketing industry

Mel Morris

Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club. His investments include Audiense, Adthena (competitive intelligence for search marketers), BriefYourMarket (SaaS automated customer marketing and communication services) and Entotem (multimedia home entertainment technology). Read More

Cómo obtener mayor ROI del Social Media Marketing, Inteligencia de Datos, ideas y consejos

It’s only ROI, but I like it: 3 ways to increase ROI from social media

By | Social Media Data | Social Media Strategy | No Comments

Social Media ROI Marketing Data Intelligence How To Find money from revenue twitter insights tips

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media? Read More

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