The New Social Currency, a research from Social Listening to Audiences Analysis

The New Social Currency, a research from Social Listening to Audiences Analysis

By | Consumer Insights | No Comments

The New Social Currency, a research from Social Listening to Audiences AnalysisLast week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Read More

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

By | Audiense News | Influencer Marketing | No Comments

[WEBINAR] Reinventing the concept of Influencers for your marketing strategyWe’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience. Read More

[NUEVA FUNCIONALIDAD] Influencers Report: Identifica influencers basados en datos de audiencia

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

By | Audiense News | Influencer Marketing | No Comments

[NEW FEATURE] Influencers Report: Identify influencers based on audience dataOur mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More

Social vs Tradicional ¿Estamos en una nueva era de segmentación del consumidor?

Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

By | Competitive intelligence | Consumer Insights | No Comments

Social vs Traditional: Are we in a new era of Consumer Segmentation?Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More

Influencer: understand your audience to better pitch to brands.

Influencer: understand your audience to better pitch to brands

By | Influencer Marketing | No Comments

Influencer: understand your audience to better pitch to brands.Hi influencer, today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.

We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have. The quality of the audience, the characteristics of these people, the affinity, the values and the interests of these individuals will clearly establish the relationship that exists between the community and the influencer. Read More