We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More
Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. With the capabilities we now provide to our customers in our Audiense Insights platform, this key information is more accessible and actionable than ever before! Read More
On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Here’s what we found: Read More
This is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo
53% of people say they are more likely to do business with a business that they can message. With billions of messages being shared between businesses and people every month, it is no surprise that brands are seeing the opportunity to connect with their customers via a message. It allows a brand to build a somewhat personal connection with their client and it is done with ease. The need for this kind of tech is there and offers many benefits. Read More
This is a guest post written by Benoît Lewandowski, CEO at Hobbynote
At Hobbynote, we’re committed to creating innovative and creative uses of Twitter at scale. We’ve produced hundreds of bespoke campaigns for the top brands around the world, and we always are looking at new ways to improve how brands and businesses can interact with their audiences by enhancing the conversational experience. Read More
Following feedback from our customers, we have today rolled out new navigation in the Audiense product, which we believe this is a significant step forward for the in-platform experience. As the platform’s capabilities have grown and new features added, the learning curve for new and even experienced Audiense customers has become more challenging.
A single link tweeted by the President of the USA generates an average of 84,000 clicks, and a controversial remark might power news cycles for days. But there’s more to governmental social media than Donald Trump, and Burson-Marsteller’s Twiplomacy reports uncover in-depth details in how the globe’s governments, diplomats, and leaders are using social media all across the globe. Read More
Welcome to the latest Audiense ‘Minute Masterclass’: the fifth in a series of videos that’s in and out faster than a small child whose father is being interviewed live on the BBC. Read More
What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this?
The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100. Yet his controversial messages and brash style connected with substantial swathes of the population, to the great surprise of almost all pollsters. Read More
When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. Read More