Your source of best practices on maximising the value of audience intelligence.
Easily digested summaries of the challenges our clients have addressed with Audiense.
When we’ve gone into some detail on developing insight driven strategies, this is where you’ll find it.
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Successful storytelling is reliant on an intelligent understanding of who the audience truly is, what they value, what resonates with them, and what their lives are really like… Read more.
Telefónica’s Think Big blog focuses on technology and new trends in Spain and Latin America, with a mission to drive the brand as thought leaders in this space… Read more.
Grayling’s prestigious hotel chain client had a similar number of followers to its competitor. But the client had no way of assessing the quality of those audiences… Read more.
The Solar Impulse communications team faced a major challenge on Twitter: how to maximise the opportunity to communicate with influencers, leaders and the public – all on a grand scale? Read more.
Carlsberg and The Marketing Store needed to keep followers from Carlsberg’s Euro 2016 #SubMeOn competition engaged to ensure they constituted a relevant longer-term audience… Read more.
The World Economic Forum exists to improve the world and, as a result, it needs to know what the world wants improving. It’s vital for the WEF to find out which subjects are resonating… Read more.
PUMA’s #IGNITEYourCity campaign was bold. It visited 11 major cities in key markets, with athletic activity running for 21 days in each one. As well as major athletes, the campaign wanted to attract influential runners… Read more.
Kindred needed to promote FOX Sports’ coverage of the Bundesliga as the league’s annual winter break came to an end. It was vital to connect with a large, relevant global audience in a short space of time… Read more.
Twiplomacy’s target audience of diplomatic agencies and world leaders all over the globe is a particularly powerful niche that is hard to effectively reach. Twiplomacy needed… Read more.
Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. EL PAÍS has a history of digital adoption… Read more.
The university used the platform to create lists of over 2000 students and alumni by specific subjects, enabling a well-targeted recruitment drive for student ambassadors… Read more.
DHL’s #AfricaAsOne campaign was simple but massive: to pass a rugby ball across 45 countries in Africa on its way to London for the 2015 Rugby World Cup… Read more.