About University of Chester
The University of Chester is a public university located in the historic city of Chester, England. It began life in 1839, and is now home to almost 20,000 students from all over the world and thousands of academic staff.
The majority of prospective students apply for university and attend it within a very specific window of their lives. Competition among universities to connect with this audience is fierce, and reaching them requires a foundation of accurate targeting. The University of Chester found their Twitter Ads campaigns were falling behind their other channels in terms of cost-per-acquisition, and they were unable to effectively segment and reach their current students. They needed to improve the relevance of who they were targeting, and fast…
Download the case study to see the technology that powered the University of Chester’s targeting solution.