How PUMA found influencers with engagement rates 24x higher than them.

About PUMA & DigitasLBi

PUMA is a major international sportswear company that designs and manufactures athletic and casual footwear, apparel and accessories. DigitasLBi is a global marketing and technology agency with 44 offices in 26 countries.

Their Challenge

PUMA’s #IGNITEYourCity campaign was bold. It visited 11 major cities in key markets, with athletic activity running for 21 days in each one. As well as major athletes, the campaign wanted to attract influential runners in those markets to help promote the campaign. But how could it connect with those runners that had built up a strong following of other runners in their city?
This campaign was also part of PUMA’s ongoing #ForeverFaster messaging, to drive awareness of PUMA as a running brand. So a solution was needed to ensure PUMA could deepen its newly acquired relationships after the campaign had finished.

Download the case study to learn about the technology that enabled PUMA to find the influencers to connect with its customers both during and after the campaign.

Download the case study