About Fox Sports & The Marketing Store
Fox Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform sports assets. FOX Sports is known around the world as an innovator in the areas of live sports broadcasting, news and presentation. Available in 88 countries, in 216 million homes, and 8 languages.
Kindred is a London-based agency that creates and executes strategy and ideas for clients, connecting them with the people that matter
Kindred needed to promote FOX Sports’ coverage of the Bundesliga as the league’s annual winter break came to an end. It was vital to connect with a large, relevant global audience in a short space of time, and get analytics for future brand strategy.
#18toWin featured all 18 Bundesliga teams taking one penalty each, posting content around the shoot-out, while fans used emojis to predict a goal or a save in the shoot-out. Once people had engaged with the campaign, an approach was also needed to keep the user experience positive at a scale that was too big to do manually.
Download the case study to learn about the technology that enabled FoxSports to reach 600 million people in 2 weeks