How EL PAÍS maintains unique, personalised engagements with customers at scale.


Founded in 1976, EL PAÍS is the highest-circulation daily newspaper in Spain. It is headquartered in Madrid, available in three different languages, and currently enjoys a circulation of around a quarter of a million every day.

Their Challenge

Modern audiences are not short on options for content, and traditional publishers need to constantly look to the leaders in technology to retain a relevant contemporary voice. EL PAÍS has a history of digital adoption, and required a solution to help it continue to stand out in the market, to drive traffic to its stories, and to increase its understanding of what sort of audiences were engaging with what types of content.

Download the case study to see how EL PAÍS drives thousands of extra  organic clicks every single day.

Download the case study