A clear and concise guide to creating influencer focused campaigns based on concrete data.
A large percentage of research and influencer selection is still done manually. 73% of marketers still find that the greatest challenge they face when executing an influencer campaign is finding the right influencer.
Learn how to develop a data-driven approach to understanding and activating audiences that matter most.
This eBook will provide you with:
- Strategies to consider before launching your influencer campaign.
- Innovative actions to identify a variety of prospective influencers (of different levels).
- How to use audience affinities and other aspects to deliver invaluable insights.
- Success stories of brands and leading agencies such as PUMA and DigitasLBi as well as testimony from leading professionals.
- A success story based on micro-influencer identification in more than 80 countries for a global campaign.
- A glimpse into the advanced technology that provides social intelligence and vital information for better decision making.
- Specific steps to ensure the influencers are relevant to your brand with the ability to increase your ROI.
Download our eBook to find the right influencers for you!