Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives.
Now for a few statistics…
- According to a study by Google 70% of customers value a brand that engages with consumer passions and interests during a campaign.
- 82% of consumers feel highly influenced by the recommendations of a micro-influencer.
- 73% of marketers believe that the biggest challenge they face when launching an influencer campaign is to find the right influencer.
Our influencer marketing focused eBook takes a look at such quantitative data, the approach to formulating the most effective strategy, how to action that strategy, identify the most relevant influencers, first-hand knowledge from marketing professionals and success stories from large agencies and brands.
The combination of data-driven audience insights and intelligence analysis allows you to uncover the ideal influencers for your target audience. This approach enables you to discover aspects of your target audience that have the power to optimize your campaign efforts within your budget.
Big brands and agencies such as Puma and DigitasLBi are already reaping the benefits of influencer marketing. To find out more download our free eBook ‘Identify the most relevant influencers for your audience’ and reveal how to adopt a strategic approach when it comes to finding the right influencers for your brand.