Following feedback from our customers, we have today rolled out new navigation in the Audiense product, which we believe this is a significant step forward for the in-platform experience. As the platform’s capabilities have grown and new features added, the learning curve for new and even experienced Audiense customers has become more challenging.
A single link tweeted by the President of the USA generates an average of 84,000 clicks, and a controversial remark might power news cycles for days. But there’s more to governmental social media than Donald Trump, and Burson-Marsteller’s Twiplomacy reports uncover in-depth details in how the globe’s governments, diplomats, and leaders are using social media all across the globe. Read More
Welcome to the latest Audiense ‘Minute Masterclass’: the fifth in a series of videos that’s in and out faster than a small child whose father is being interviewed live on the BBC. Read More
What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this?
The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100. Yet his controversial messages and brash style connected with substantial swathes of the population, to the great surprise of almost all pollsters. Read More
When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. Read More
Welcome to the latest Audiense ‘Minute Masterclass’: the fourth in a series of videos that sticks around as long as a Hoxton foodie trend. Read More
Welcome to the latest Audiense ‘Minute Masterclass’: the second in a series of videos that’s shorter than the patience of a Come Dine With Me contestant on their last night of a particularly arduous week. Read More
Welcome to the latest Audiense ‘Minute Masterclass’: the third in a series of videos that stick around about as long as a date would if they ever saw our old MySpace profiles. (I could’ve sworn that hair looked GREAT at the time.) Read More
Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Read More
Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More