What is the importance of having a Media Strategy?
Adopting a holistic approach to Media Planning
How to use Audiense to optimise your media strategy?
Here at Audience we conceive Media Strategies from a holistic point of view with 3 pronged approach:
- Audience Intelligence: Begin Media Strategy optimization by identifying and understanding your target audience, dig deeper into demographics, socioeconomics, psychographics, buying patterns, online habits, content resonance, social media presence, influencers and affinities with media outlets.
- Audience Activation: Armed with a 360-degree snapshot of your audiences characteristics you can now decide which media outlets and social networks are best suited for your target audience, creating the correct blend of earned media and paid advertising. Engage with your audience on Facebook and Instagram or directly connect it to the Twitter Ads Platform for a seamless experience.
- Audience Measurement: Measuring the impact of your actions in your target audience is key not only to prove ROI, but also to optimise the following campaigns. Audiense allows you to see the evolution of the audiences (pre vs. post campaign), enabling you to devise the most appropriate KPIs.
How does it work?
1. Define your target audience using our Audience Manager and its 175+ attribute categorised as:
Demographics and Psychographics, Interest and Relationships, Behaviour and Conversation.
2. Understand your target audience by running an Audience Intelligence Report and exploring the Activation Tab:
- Use the different areas of the Intelligence Report to Identify the characteristics of your Audience and its segments through the analysis of their demographics, socioeconomics, interests, preferred content, personality traits, buying mindset and online habits.
- Inform your content strategy and tone of voice.
- Use the Activation Tab to unveil the most relevant online/offline channels, Media Outlets and social networks to reach your target audience.
3. Activate your audience or segment and measure the results:
- Inform your Facebook and Instagram Ads Campaigns.
- Seamlessly connect the audience to the Twitter Ads Platform.
- Develop a propensity to buy matrix based on the characteristics of the audience and its engagements.