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Marketing Tips Hints Ideas Quick Wins Social Media Data IBM Watson Uses Snapchat Instagram Stories Dark Minute Masterclass

[VIDEO] Minute Masterclass: What industry developments should marketers pay attention to?

By | Social Media Strategy | No Comments

Marketing Tips Hints Ideas Quick Wins Social Media Data IBM Watson Uses Snapchat Instagram Stories Dark Minute Masterclass

Welcome to the latest Audiense ‘Minute Masterclass’: the second in a series of videos that’s shorter than the patience of a Come Dine With Me contestant on their last night of a particularly arduous week.

This week: we swiftly discuss three developments across the social media industry that all marketers need to be paying attention to, with Harry Taylor from The Marketing Store, Ellie Hernaman from Truffle Social, and Audiense’s own Carlos Serra.

Wondering what other things to look at and prepare for in 2017, and beyond? We recently spoke to some of the top minds in the industry across a mix of verticals on that very topic. Click here to see what trends and ideas were exciting them.

In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Check back next week for more bitesize tips and insights into the issues facing marketers today, from our clients Truffle Social and The Marketing Store, and from members of the Audiense team.

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Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

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Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Read More

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Multimedia direct messages at scale, for a world of richer experiences

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Social Media multimedia DM Twitter Video Direct Message Send To Many

Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More

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[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

By | Social Media Interviews | Twitter Data | No Comments

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Read More

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Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

By | Audiense News | No Comments

Audiense Logo Social Media Marketing Tech Company Investment Twitter Data Partner

We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense.

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Mel Morris

Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club. His investments include Audiense, Adthena (competitive intelligence for search marketers), BriefYourMarket (SaaS automated customer marketing and communication services) and Entotem (multimedia home entertainment technology). Read More

Cómo obtener mayor ROI del Social Media Marketing, Inteligencia de Datos, ideas y consejos

It’s only ROI, but I like it: 3 ways to increase ROI from social media

By | Social Media Data | Social Media Strategy | No Comments

Social Media ROI Marketing Data Intelligence How To Find money from revenue twitter insights tips

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media? Read More

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The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | One Comment

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In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

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Quick replies and welcome messages bring personalised communication opportunities for all

By | Social Media Strategy | Twitter Marketing | No Comments

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It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. Read More

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