MENU

Social Media Interviews


Read our social media interviews with professionals from leading brands and agencies. Learn from their experience and gain valuable social media marketing insights.

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

By | Social Media Interviews | Twitter Data | No Comments

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Read More

interview-700

The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | 2 Comments

interview-700

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

Eric Cantona Kronenbourg 1664 Case study stats review goggles swim channel lebigswim ogilvy campaign

[Interview] How Eric Cantona and #LeBigSwim Created An Ocean Of 2.5 Million Engagements

By | Social Media Interviews | No Comments

Eric Cantona Kronenbourg 1664 Case study stats review goggles swim channel lebigswim ogilvy campaign

Kronenbourg’s Bronze Lions winning campaign proved one big thing, people will get involved in your social media strategy if they care about the content. It began with an audacious claim, that Eric would swim the 20 mile wide English Channel that separates the UK and France on one condition: 10,000 British people had to declare on social media that they believed Kronenbourg to be the supreme beer. Read More

[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

By | Social Media Interviews | No Comments

Airbnb Cannes Lions Social Media Movies Oscars Award Winner Interview Case Study Video Twitter

A 30-second television spot at this year’s Oscars costed $2million and a hotel chain was already one of the major sponsors of the event, so how did Airbnb become the most engaged with brand without spending a penny on TV? What looked to be a problem soon became their success, as their real-time strategy gained ongoing conversation amongst movie fans across the globe, including some major celebrities and brands. The #LiveintheMovies Twitter campaign earned a sizeable amount of earned media coverage too, and picked up a Silver in the Mobile category at this year’s Cannes Lions. Read More

Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

By | Social Media Data | Social Media Interviews | No Comments

Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

In Peru’s population of 30,000,000 people, there were only 1,250 voluntary blood donors. McCann Lima have just won both Gold and a Silver awards at Cannes Lions for their solution to the shortage. Utilising one of the most prominent vehicles of social media data, hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. Read More

Microsoft Social Media Team

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

By | Social Media Data | Social Media Interviews | Twitter Analytics | No Comments

Microsoft Media Team interview case study social analytics data use

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Read More

WHO

[Interview] How WHO’s ‘Twitter First’ Strategy Amplifies Communication In Real-Time

By | Social Media Interviews | Social Media Strategy | No Comments

WHO
 
World Health Organization (WHO) is the third most followed account among UN agencies on Twitter, with almost 3 million followers. With presence on over 11 different social media networks, WHO is followed by over 7.1 million people across different platforms by the end of May 2016. And for many Twitter users, WHO is the go-to place to learn more about lesser-known diseases or outbreaks. Read More

twitter strategy

[Interview] Truffle Social And Models Own Get A Thumbs Up On Instagram

By | Social Media Interviews | Social Media Strategy | No Comments

twitter strategy
In August 2015, Truffle Social pitched the idea of #1234ThumbWar to their client Models Own, a British based beauty brand to celebrate nail art. This campaign positioned the brand as an innovative force on their social media channels, spearheaded mainly on Instagram as the brand’s flagship channel, with support across the brand’s other social feeds. To execute the campaign, Truffle Social used Audiense to not only find the key bloggers and influencers who would encourage users to paint their nails in all kinds of quirky ways, but also send out teaser messages to get Models Own’s audience excited and proactively engaged. Read More

CONTACT US