Latest Audiense News
Read the latest news from Audiense and discover how we’re pushing Twitter marketing and Twitter management forward.
With 2017 coming to an end it was only natural to take a look at the journey we have shared with you all and end this year with the ULTIMATE ROUNDUP!
Audience and consumer insights has remained a trending topic this year, and we are sure they will continue to be a fundamental part of marketing strategies for 2018.
Take a look at the TOP blog posts that have proven to be a HIT among our readers and their communities. Read More
With the recent success of Audiense Insights (Enterprise) and client feedback on budgetary constraints, we have been working towards bringing to life the most attainable version of the Audiense Insights product.
In an effort to provide deeper and richer consumer insights to businesses of all sizes whilst fulfilling our vision to democratise data and insights we are delighted to announce the release of our accessible and affordable Audiense Insights PRO plan! Read More
A few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!
Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More
We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More
Following feedback from our customers, we have today rolled out new navigation in the Audiense product, which we believe this is a significant step forward for the in-platform experience. As the platform’s capabilities have grown and new features added, the learning curve for new and even experienced Audiense customers has become more challenging.
Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More
We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense.
In a time where the importance of audience understanding grows exponentially, marketers are blind without social data. MIT researchers discovered that companies with strong leaders who promoted innovative technology were 26% more profitable than their industry peers, with 9% higher revenue. Investigative research into your social media audience, combined with a proactive strategy to act on your analysis will deliver similar results for you. Read More
“We need a new company name”… no other phrase creates as much fear and excitement amongst marketing professionals at the same time. For a good reason too. It’s an opportunity that rarely comes about, but it also propels you into the great unknown. How will a new name be received? Read More