Latest Audiense News


Read the latest news from Audiense and discover how we’re pushing Twitter marketing and Twitter management forward.

You talk, we listen: a bunch of improvements!

You talk, we listen: a bunch of improvements!

By | Audiense News | New Features | No Comments

You talk, we listen: a bunch of improvements!One of the biggest driving forces of new developments and improvements is the feedback we receive from our users and customers. Our R&D team feeds heavily off the demands of our clients as a source of inspiration to improve our products in line with needs. In recent weeks we’ve made a series of features and improvements available that, as our users have confirmed, make their lives easier and help them achieve their marketing objectives.

Do you want to know what Audiense’s latest additions have been that can help you in your market analysis and influencer marketing actions? Then keep reading… Read More

How “Reinventing the concept of Influencers to your marketing strategy” webinar played out

By | Audiense News | Influencer Marketing | No Comments

How “Reinventing the concept of Influencers to your marketing strategy” webinar played outOn Wednesday, alongside Pulsar, we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands. Read More

You talk, we listen: a bunch of improvements!

[Product Update] Changes in the Instagram API: how does it affect to Audiense users?

By | Audiense News | No Comments

[Product Update] Changes in the Instagram API: how does it affect to Audiense users?As you might already heard in the news, Facebook, Instagram’s parent company, has decided to shut several Instagram APIs overnight. You can read more about it here.

This decision has had a direct and immediate impact on our platform and our users’ ability to use some of our product features.

The features affected by this change are the following: Read More

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

By | Audiense News | Influencer Marketing | No Comments

[WEBINAR] Reinventing the concept of Influencers for your marketing strategyWe’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience. Read More

[NUEVA FUNCIONALIDAD] Influencers Report: Identifica influencers basados en datos de audiencia

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

By | Audiense News | Influencer Marketing | No Comments

[NEW FEATURE] Influencers Report: Identify influencers based on audience dataOur mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More

OUR TOP BLOG POSTS: The best of 2017!

OUR TOP BLOG POSTS: The best of 2017!

By | Audiense News | No Comments

OUR TOP BLOG POSTS: The best of 2017!With 2017 coming to an end it was only natural to take a look at the journey we have shared with you all and end this year with the ULTIMATE ROUNDUP!

Audience and consumer insights has remained a trending topic this year, and we are sure they will continue to be a fundamental part of marketing strategies for 2018.

Take a look at the TOP blog posts that have proven to be a HIT among our readers and their communities. Read More

Audiense - Blog Banner - You Talk We Listen - Product Updates - News

You talk, we listen: Welcome to the world of accessible insights

By | Audiense News | New Features | No Comments

Audiense - Blog Banner - You Talk We Listen - Product Updates - NewsWith the recent success of Audiense Insights (Enterprise) and client feedback on budgetary constraints, we have been working towards bringing to life the most attainable version of the Audiense Insights product.

In an effort to provide deeper and richer consumer insights to businesses of all sizes whilst fulfilling our vision to democratise data and insights we are delighted to announce the release of our accessible and affordable Audiense Insights PRO plan! Read More

Usando Social Data de forma disruptiva en Recursos Humanos

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

By | Audiense News | Twitter Marketing | No Comments

The Adecco Group & Audiense Experiences: Using Twitter marketing to create waves in HRA few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!

Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More

Presentamos Audiense Insights, la plataforma definitiva para las organizaciones orientadas por insights

Introducing Audiense Insights, the definitive platform for insights-driven organisations

By | Audiense News | New Features | One Comment

Introducing Audiense Insights, the definitive platform for insights-driven organisationsWe all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More