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Read the latest news from Audiense and discover how we’re pushing Twitter marketing and Twitter management forward.

The Adecco Group y Audiense Experiences, innovando el marketing en Twitter en el sector de RRHH

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

By | Audiense News | Twitter Marketing | No Comments

The Adecco Group & Audiense Experiences: Using Twitter marketing to create waves in HRA few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!

Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More

Presentamos Audiense Insights, la plataforma definitiva para las organizaciones orientadas por insights

Introducing Audiense Insights, the definitive platform for insights-driven organisations

By | Audiense News | New Features | One Comment

Introducing Audiense Insights, the definitive platform for insights-driven organisationsWe all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More

Multimedia direct messages at scale, for a world of richer experiences

By | Audiense News | No Comments

Social Media multimedia DM Twitter Video Direct Message Send To Many

Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More

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Internet entrepreneur and tech investor Mel Morris invests £3.8m in Audiense

By | Audiense News | No Comments

Audiense Logo Social Media Marketing Tech Company Investment Twitter Data Partner

We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense.

Mel Morris Invests Audiense tech news investment social media data marketing industry

Mel Morris

Mel Morris is a highly experienced and successful internet/tech investor, philanthropist, and he is also the owner of Derby County Football Club. His investments include Audiense, Adthena (competitive intelligence for search marketers), BriefYourMarket (SaaS automated customer marketing and communication services) and Entotem (multimedia home entertainment technology). Read More

Conoce nuestra Plataforma Integrada de Audiencias y descubre si debería ser tu elección para social intelligence

Why You Need Audiense Enterprise For Customer Intelligence

By | Audiense News | Social Media Strategy | No Comments

Audiense Enterprise Plan Social Media Marketing Tool Software SAAS Why What Choose Before Price  Pay Cost Reasons Info Brand

In a time where the importance of audience understanding grows exponentially, marketers are blind without social data. MIT researchers discovered that companies with strong leaders who promoted innovative technology were 26% more profitable than their industry peers, with 9% higher revenue. Investigative research into your social media audience, combined with a proactive strategy to act on your analysis will deliver similar results for you. Read More

IBM Watson Advertising Marketing Technology Breakthrough Advance SocialBro Personality Insights 2015 Future

Advertisers: How Cognitive Computing Will Change Everything

By | Audiense News | Social Media Data | 3 Comments

IBM Watson Advertising on Twitter - SocialBro Audiense

What personality traits do your most profitable customers have? How do they differ from your competitors’? If only you knew, you could dramatically optimise the way you communicate and win more hearts and minds, right?

We are entering a new era of computing and it’s giving us answers to questions like this. Cognitive computing systems learn and interact naturally with people. This is transforming the way we understand human behaviour. Today, Audiense announces its cognitive computing offering for marketers.
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Increasing The Performance of Your Twitter Marketing Campaigns With Personality Insights

By | Audiense News | Twitter Audience | Twitter Data | Twitter Marketing | No Comments

twitter data - rocket
 
Did you know that Twitter users with specific personality traits are 40 per cent more likely to redeem a coupon? Or that people on Twitter with certain characteristics are twice as likely to click through on your Twitter Ads? Those are the kinds of powerful insights that will help boost the performance of your Twitter campaigns, particularly, paid ones. Read More

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