We all know that making strategic decisions and defining tactical plans without a deep understanding of our target market and audiences is recipe for failure. The problem is that consumer and market research, and insights analysis, have historically been very expensive and time consuming projects. When you combine that with a market that is evolving at an increasingly rapid rate, the result is uninformed decision-making, loss of competitive advantage, leading to potentially massive economic losses. Read More
Latest Audiense News
Read the latest news from Audiense and discover how we’re pushing Twitter marketing and Twitter management forward.
Following feedback from our customers, we have today rolled out new navigation in the Audiense product, which we believe this is a significant step forward for the in-platform experience. As the platform’s capabilities have grown and new features added, the learning curve for new and even experienced Audiense customers has become more challenging.
Twitter research shows that tweets with videos enjoy more engagement than GIFs and photos, and that video adverts are almost twice as memorable on Twitter than other platforms.* With video clearly such an effective engagement mechanism, we’re pleased to announce that, from today, our enterprise clients can also execute multimedia direct message campaigns, at scale, on the Audiense Connection Platform. Read More
We’re delighted to announce that Europe’s most successful technology investor, Mr Mel Morris, has invested £3.8m in Audiense.
In a time where the importance of audience understanding grows exponentially, marketers are blind without social data. MIT researchers discovered that companies with strong leaders who promoted innovative technology were 26% more profitable than their industry peers, with 9% higher revenue. Investigative research into your social media audience, combined with a proactive strategy to act on your analysis will deliver similar results for you. Read More
“We need a new company name”… no other phrase creates as much fear and excitement amongst marketing professionals at the same time. For a good reason too. It’s an opportunity that rarely comes about, but it also propels you into the great unknown. How will a new name be received? Read More
What personality traits do your most profitable customers have? How do they differ from your competitors’? If only you knew, you could dramatically optimise the way you communicate and win more hearts and minds, right?
We are entering a new era of computing and it’s giving us answers to questions like this. Cognitive computing systems learn and interact naturally with people. This is transforming the way we understand human behaviour. Today, Audiense announces its cognitive computing offering for marketers.
Did you know that Twitter users with specific personality traits are 40 per cent more likely to redeem a coupon? Or that people on Twitter with certain characteristics are twice as likely to click through on your Twitter Ads? Those are the kinds of powerful insights that will help boost the performance of your Twitter campaigns, particularly, paid ones. Read More
In celebration of the wonderful judges at Social Media Examiner naming us one of the winners of their top 10 social media blogs of 2015, we got all nostalgic and decided to take a look back through the SocialBro blog archives. In no particular order, here’s our collection of the top 10 SocialBro blogs we think you should read – if you haven’t already.
Remember that wonderful moment of 2014, when Twitter announced you could now post GIFs on Twitter? We do. This year as our special treat to you, we decided to collect some of our favorite Christmas GIFs of all time, to give you some wonderful treats to share with your own Twitter community. There’s a GIF(t) for every occasion this holiday season!