In a worldwide survey of CEOs, IBM found that an increasing number were turning to their CMOs for strategic input. The digital era will be a customer-centric one, and the CMO will be in a crucial position as marketing takes a bigger role in retaining customers, generating revenue, and managing brand perception while doing so. The increasing amounts of data about customers and prospects entrusted to the marketing team in the digital era puts them in a strong position when it comes to understanding how the business is performing. As businesses and consumers embrace technology, here’s why we think the CMO’s role in connecting customers to the brand is even more pivotal than ever before. Read More
Brands on Twitter
Discover the strategies behind the top brands on Twitter. Learn from the best brand campaigns, how to manage brand reputation, and how to use Twitter for brand building.
Video is trending. Cisco reported that consumer internet video traffic will take up 80 per cent of all internet traffic in 2019, up from 64 per cent in 2014. Ever since the Twitter news broke about the live-streaming app, marketing professionals had a key question on their lips: How can we make use of Periscope to increase brand awareness and build brand loyalty?
Periscope added a million new users in the app’s first 10 days on the market after launching on March 26th. Now, just three months into its release,a number of brands have emerged as early adopters. Read More
New Twitter analysis of dedicated followers of fashion reveals that top fashion bloggers can now have more influence on buyers than celebrities and even rival established fashion media titles such as Vogue. Read More
We’re not just interested in sharing thoughts and marketing tips from our own experience, we want you to learn from the digital marketers working every day at some of the biggest brands and organisations on the planet. Understanding how they faced their social challenges, curated their Twitter successes, used tools to gain vital insights, learned from the past and look to the future should serve as inspirational insights to help marketers of all levels. Read More
Image courtesy of WWF.
Brands got creative on social media this week, with innovative Twitter campaigns focusing on consumer behaviour and what they want most. WWF tapped into a cultural trend by making emojis charitable, Tesco used a Twitter campaign to crowdsource ideas and votes for a delicious new product, and a little town in Spain used Twitter to fight crime. Read More
Advertising and social media are the marketer’s peanut butter and jelly. The recipe for a successful advertising campaign is one that considers Twitter a key ingredient in its amplification strategy, with big brands standing to grab the attention of a collective audience of over 300 million active users, 500 million unregistered unique Twitter visitors, and 700 million monthly consumers of Twitter content through third party sites. But how can brands use social media effectively to make their advertising campaigns go further? Here’s six brands, and six key takeaways, to consider when marketing using social media. Read More
This week in digital marketing we’ve seen brands fix their focus on connecting their offline marketing efforts with online. We’ve got Snickers stickering NYC with a hilarious guerilla marketing campaign, a British brewery giving away free London Pride, and brands around the world getting in touch with their dark side to celebrate #MayThe4th. With babies, beer, and extreme sports – this week’s round-up is too tasty to miss. Read More
Innovation is the name of the game this week on social media, with denim company Hiut using Twitter to engage fans worldwide with their staff, Oreo congratulating a dedicated Oreo trickster, and comic aficionados Marvel bringing their characters to life on Twitter. Pump up your favourite jam – maybe even Tweet it to #HiutMusic – and take a break to find out how brands used social media this week.
Things were getting strange and magical online this week, with UK politician Ed Miliband attracting his very own #Milifandom set to rival the Directioners, brands celebrating the unofficial birthday of Queen Elizabeth II, and Google joining the hunt for the Loch Ness monster. Stop right now, thank you very much, and dive in to this week’s round-up.
This week on social media, brands were all about innovation. Fresh thinking that gets their target audience engaging in whole new ways. We’ve highlighted Dove, Samsung, and HBO for their creative campaigns that got people interacting offline and sharing online. Let’s take a look at the best of brands shaking up their marketing strategies.