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From rider to driver: understanding the audience of female drivers in Saudi Arabia

From rider to driver: understanding the audience of female drivers in Saudi Arabia

By | Competitive intelligence | Consumer Insights | Media Strategy | No Comments

From rider to driver: understanding the audience of female drivers in Saudi ArabiaLast Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

By | Competitive intelligence | Consumer Insights | No Comments

Audiense Isights - It’s time to think outside the box… Adopt a strategic approach to audience segmentation.We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Read More