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How to use social data for competitor intelligence (II): understanding performance and leaders

How to use social data for competitor intelligence (II): understanding performance and leaders

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How to use social data for competitor intelligence (II): understanding performance and leadersWe are continuing our series of articles about the best way to use social data in the competitive intelligence field. With this information and insights the performance of competitors are provided, and help us to discover the strongest companies in the industry.

As we are in the midst of the World Cup, we are continuing to explore the possibilities of social data for competitive intelligence analysis, focusing on one of the main sponsors, McDonald’s. Read More

How to use social data for competitive intelligence (I): identifying relevant competitors

How to use social data for competitive intelligence (I): identifying relevant competitors

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How to use social data for competitive intelligence (I): identifying relevant competitorsOn innumerable occasions we’ve talked about the valuable consumer insights that can be extracted from social data. Within what might be called “social intelligence”, the knowledge and insights obtained can be applied to very different areas within a business. Today we begin a series of publications in which we’ll break down how to make the most of social data in the field of competitive intelligence. Read More

Social vs Tradicional ¿Estamos en una nueva era de segmentación del consumidor?

Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

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Social vs Traditional: Are we in a new era of Consumer Segmentation?Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More

From rider to driver: understanding the audience of female drivers in Saudi Arabia

From rider to driver: understanding the audience of female drivers in Saudi Arabia

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From rider to driver: understanding the audience of female drivers in Saudi ArabiaLast Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

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Audiense Isights - It’s time to think outside the box… Adopt a strategic approach to audience segmentation.We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Read More