Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More
Competitive intelligence | Audiense
With another year of innovation ahead of us Fred Wilson was right to have a few predictions but also some interesting questions. He may not have any exact marketing trends to highlight but we can assure you there will definitely be a lot going on this year.
Here are a few of my new year resolutions for data-driven companies: Read More
Santa’s coming!! With only 9 weeks until Christmas, the festive season is upon us. Whilst retailers have planned and put their Christmas campaigns into motion, it’s never too late to give them that final touch. Read More
Last Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More
We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.
Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Read More