As we saw a few weeks ago, content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). With these figures in hand, it’s easy to see that making your content stand out amongst the huge number of pieces which consumers are exposed to is an increasingly difficult task.
And it’s not, as you might imagine, about creating more content. It’s about connecting and serving. We talk about relevance and for something to be relevant, personalization is key. So, what’s the good news? The time when market research consumed a lot of time and money using small samples has come to an end. Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. Personality insights are an example of the type of insights that can be obtained at scale. Read More