Consumer Insights | Audiense


4 ideas to apply personality insights to content creation

4 ideas to apply personality insights to content creation

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4 ideas to apply personality insights to content creationAs we saw a few weeks ago, content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). With these figures in hand, it’s easy to see that making your content stand out amongst the huge number of pieces which consumers are exposed to is an increasingly difficult task.

And it’s not, as you might imagine, about creating more content. It’s about connecting and serving. We talk about relevance and for something to be relevant, personalization is key. So, what’s the good news? The time when market research consumed a lot of time and money using small samples has come to an end. Currently, social data allows us to obtain very specific insights from the analyzed audiences, whether large or small, with just a few mouse clicks and at low cost. Personality insights are an example of the type of insights that can be obtained at scale. Read More

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

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Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]This week we publish the last post in this series about insights activation. After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases, and in the production and execution of marketing campaigns, today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved? Did it impact on those audiences identified in the pre-campaign phase? Read More

[Agency Guide] How to create smarter campaigns using social data

[Agency Guide] How to create smarter campaigns using social data

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[Agency Guide] How to create smarter campaigns using social dataOver the last two years, there has been an increase of 20% in the number of companies paying for digital analytical support and consulting according to Econsultancy. This increase in demand creates an opportunity for agencies to add value to the services they make available to prospective clients.

However generating new business is not the only outcome as a result of the digital shift, customers expectations have also evolved. The new challenge agencies face is how to action data collection and integrate it within campaigns effectively. Read More

Insights activation: why social data is key in the pre-campaign phase [with practical example]

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

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Insights activation: why social data is key in the pre-campaign phase [with practical example]In most of our articles about consumer insights, we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

You may be thinking that that’s all well and good on paper but how do you put it into practice? Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase. So, let’s get down to it! Read More

Cómo los insights sobre el consumidor te ayudan a crear contenido y lograr tus objetivos de marketing

Leverage consumer insights to develop content and achieve your marketing objectives

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Leverage consumer insights to develop content and achieve your marketing objectivesAccording to data from the Content Marketing Institute, 91% of B2B marketing professionals and 86% of those in the B2C sector use content marketing. Gartner also says that marketing teams spend approximately 30% of their budget to content creation.

Looking at these three figures, it’s more than evident that content marketing is one of the main issues for marketers today and, as such, is a source of challenges that have to be faced daily in order to generate ROI, in the same way as other marketing activities. Read More

Por qué los Insights sobre audiencias pueden ahorrarle tiempo y dinero a tu agencia

Why audience Insights can save your agency both time and money

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Why audience Insights can save your agency both time and moneyA common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More

The New Social Currency, a research from Social Listening to Audiences Analysis

The New Social Currency, a research from Social Listening to Audiences Analysis

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The New Social Currency, a research from Social Listening to Audiences AnalysisLast week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Read More