Consumer Insights | Audiense


CMO Vision: How we use Consumer Insights for our own media strategy

CMO Vision: How we use Consumer Insights for our own Media Strategy

By | Consumer Insights | Media Strategy | No Comments

CMO Vision: How we use Consumer Insights for our own media strategyLast summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.

Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking, based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. Such insights form the basis of our marketing strategies informing actions around retention, growth and acquisition. Read More

Social Buzz Awards: Understanding the Super Stars of the Social Media Industry

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Social Buzz Awards: Understanding the Super Stars of the Social Media IndustryOn Wednesday night (29th November 2017) Audiense sponsored the Social Buzz Awards and we had a great night, despite several sore heads in the morning. The Social Buzz awards by The Drum, for (yes, you guessed it) best use of social. Take a look at all the categories, nominees and winners, here.

Having spent the night learning about the work of various inspirational people, I wanted to understand which traits are necessary to become a social media wizard and create a top campaign. I ran one of our Audiense Insights report on the @Buzz_Awards and those talking about #SMBuzzAwards, take a look at my findings below. Read More

The 4 insight must haves to creating the ultimate customer persona

The 4 insight must haves to creating the ultimate customer persona

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The 4 insight must haves to creating the ultimate customer personaThe customers of today demand more! No longer are vaguely defined categories acceptable, it’s all about adapting to their ever-changing interests, behaviours and preferences. With technological advancements and the ability to gather social data at our fingertips, it is now possible to move past the traditional approach to market research and adopt a dynamic human-like approach creating clear data-backed customer personas. Read More

Usando Social Data de forma disruptiva en Recursos Humanos

Using Social Data to revolutionise Human Resources

By | Consumer Insights | Influencer Marketing | Media Strategy | No Comments

Using Social Data to revolutionise Human ResourcesThis is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.

The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More

Cyber ​​Monday: Discovering the online consumers

💻🛍️ Cyber Monday: Discovering the online consumers

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Cyber ​​Monday: Discovering the online consumersHaving delved into the trends and insights of Black Friday last week it was only right to take a look at the finale of the biggest shopping weekend of the year, Cyber Monday.

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. In line with increasing sales Black Friday didn’t fall too far behind with a 14% spike in sales however as a result the big blow out did manage to outpace Cyber Monday’s growth. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance. Read More

De 2015 a 2017: tendencias del Black Friday

2015 to 2017: Black Friday Trends

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2015 to 2017: Black Friday TrendsHere at Audiense our vision is to ‘democratize actionable insights‘. How you ask? Through the extraction, compilation and analysis of data from a variety of social media channels. Replacing traditional data collection methods during the market research process such as surveys or interviews with the use of social data has proven to be more accessible, cost-effective and time-saving.

With Black Friday around the corner, it was only right to turn our attention to the big blow out marking the beginning of the festive shopping season. In this example, we were excited to demonstrate the evolution of trends and participating audiences. Read More

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀

By | Consumer Insights | Influencer Marketing | Sponsorships and Partnerships | No Comments

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀As two Pacific Division giants within the NBA, sharing not only their home city of LA but also their stomping ground of the Staples Centre how different could their fan base be?

Having put ourselves in the shoes of a sports brand looking to sponsor some homegrown talent we decided to analyze each team’s’ fan base (local, national and international) identifying who they are whilst uncovering their interests, affinities and personalities. Read More

From rider to driver: understanding the audience of female drivers in Saudi Arabia

From rider to driver: understanding the audience of female drivers in Saudi Arabia

By | Competitive intelligence | Consumer Insights | Media Strategy | No Comments

From rider to driver: understanding the audience of female drivers in Saudi ArabiaLast Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More

Adopt a strategic approach to audience segmentation. It’s time to think outside the box!

By | Competitive intelligence | Consumer Insights | No Comments

Audiense Isights - It’s time to think outside the box… Adopt a strategic approach to audience segmentation.We are often faced with customers concerned about their segmentation practices. They are looking for ways to move away from age old traditional methods always turning up the same people to strategic ploys expanding their reach.

Here at Audiense we enable those strategies in turn acquiring and activating untapped audiences through the following practices: Read More