Consumer Insights | Audiense


Por qué los Insights sobre audiencias pueden ahorrarle tiempo y dinero a tu agencia

Why audience Insights can save your agency both time and money

By | Consumer Insights | Influencer Marketing | No Comments

Why audience Insights can save your agency both time and moneyA common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More

The New Social Currency, a research from Social Listening to Audiences Analysis

The New Social Currency, a research from Social Listening to Audiences Analysis

By | Consumer Insights | No Comments

The New Social Currency, a research from Social Listening to Audiences AnalysisLast week I read a white paper that Pulsar recently published (Pulsar is a platform that has recently been added to the list of Audiense partners). The research is about the penetration of crypto as a mainstream conversation topic, beyond the specialized sector, and the analysis has been developed based on the social conversation that has taken place around the issue, using the Pulsar and Audiense platforms together. Read More

Social vs Tradicional ¿Estamos en una nueva era de segmentación del consumidor?

Social vs Traditional: Are we in a new era of Consumer Segmentation? (PART 1)

By | Competitive intelligence | Consumer Insights | No Comments

Social vs Traditional: Are we in a new era of Consumer Segmentation?Segmentation is one of the key pillars in marketing today. Put simply: when you don’t segment you don’t personalise; when you don’t personalise you hugely reduce your connection with the people you’re trying to reach; when you don’t connect with your audience you limit your impact, no matter how much marketing you’re doing for your product. Read More

CMO Vision: How we use Consumer Insights for our own media strategy

CMO Vision: How we use Consumer Insights for our own Media Strategy

By | Consumer Insights | Media Strategy | No Comments

CMO Vision: How we use Consumer Insights for our own media strategyLast summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.

Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking, based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. Such insights form the basis of our marketing strategies informing actions around retention, growth and acquisition. Read More

Social Buzz Awards: Understanding the Super Stars of the Social Media Industry

By | Consumer Insights | No Comments

Social Buzz Awards: Understanding the Super Stars of the Social Media IndustryOn Wednesday night (29th November 2017) Audiense sponsored the Social Buzz Awards and we had a great night, despite several sore heads in the morning. The Social Buzz awards by The Drum, for (yes, you guessed it) best use of social. Take a look at all the categories, nominees and winners, here.

Having spent the night learning about the work of various inspirational people, I wanted to understand which traits are necessary to become a social media wizard and create a top campaign. I ran one of our Audiense Insights report on the @Buzz_Awards and those talking about #SMBuzzAwards, take a look at my findings below. Read More

The 4 insight must haves to creating the ultimate customer persona

The 4 insight must haves to creating the ultimate customer persona

By | Consumer Insights | No Comments

The 4 insight must haves to creating the ultimate customer personaThe customers of today demand more! No longer are vaguely defined categories acceptable, it’s all about adapting to their ever-changing interests, behaviours and preferences. With technological advancements and the ability to gather social data at our fingertips, it is now possible to move past the traditional approach to market research and adopt a dynamic human-like approach creating clear data-backed customer personas. Read More

Usando Social Data de forma disruptiva en Recursos Humanos

Using Social Data to revolutionise Human Resources

By | Consumer Insights | Influencer Marketing | Media Strategy | No Comments

Using Social Data to revolutionise Human ResourcesThis is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.

The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More