It’s time for your final marketing push! With three quarters behind you, it is essential for the company to embark on an exciting new adventure launching you into new territories. You decide to travel to the Far East for this one and land in China based on extensive research into possible opportunities. Faced with an unfamiliar terrain you need to know what marketing strategies will make this international campaign a success? Your starting point… Influencer marketing. Let’s take a look at the findings. Read More
Influencer Marketing | Audiense
Last Sunday was the end of one of the most anticipated revival television series to hit the small screen. Having premiered 27 years ago David Lynch decided to return with season 3 of Twin Peaks earlier this year.
Don’t worry we won’t be revealing any spoilers, in fact we will be looking at the data and audience insights behind the crime drama. Using the data and insights entertainment channels will have the ability to create tailored tv shows with proven traction ensuring higher ratings. Who could the new Laura Palmer be? Read More
The purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals that make up those audiences.
Influencer marketing is one of our strengths where we champion the democratization of social data. How you ask? Let’s take a look at a practical example with a particularly interesting audience, the C-suite… specifically CMO’s. Read More
According to Festival Insights, the music festival industry was valued at more than 2.3 billion euros and is expected to double by 20201. There is a growing trend of music tourism whereby festival goers choose to travel abroad to attend such events also contributing to the annual turnover. Read More