Influencer Marketing | Audiense


Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Chatbots: understanding the sector that is revolutionizing brand & consumer communication

By | Audience Intelligence | Influencer Marketing | No Comments

Chatbots: understanding the sector that is revolutionizing brand & consumer communication2018 is the year of consolidation of chatbots and their application in diverse and wide ranging sectors of the economy. Intelligent conversation systems are no longer a trend but an undeniable reality: chiefmartec.com has included it in its Marketing Technology Landscape Supergraphic 2018.

This year, LiveChat & Chatbots has emerged as a new sector (within the Social & Relationships category) encompassing almost 100 new platforms. “Both text-based and voice-based chatbots have had an incredible year of innovation and adoption, and I’m sure that this is just a prelude to a spectacular 12-24 months,” says Scott Brinker, author of the study. Read More

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]

By | Influencer Marketing | No Comments

The Most Influential Players in Advertising [Cannes Lions 2018 Analysis]One of the most notable moments of the recently concluded Cannes Lions festival was the reaction of some brands against bad practices in influencer marketing, highlighting not only companies and influencers but also platforms that operate in that market.

Audiense is part of this ecosystem and we are committed to relevance in influencer marketing; much better a few niche influencers linked to the target audience than a celebrity with millions of followers but little or no engagement with the brand. “I’d rather not just use influencers, but the people that use our products be the people we market”, said in Cannes Samsung CMO, Marc Mathieu. Read More

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]

By | Consumer Insights | Influencer Marketing | No Comments

Insights activation (III): how to validate the results of your marketing campaigns using social data [with case study]This week we publish the last post in this series about insights activation. After the articles on how to activate consumer insights extracted from social data in the pre-campaign phases, and in the production and execution of marketing campaigns, today we’ll talk about how to implement this information and knowledge in the post-campaign phase.

Once a campaign is finished it’s time to analyze and evaluate the results obtained with the marketing actions you carried out. Has it been a successful campaign whose objectives were achieved? Did it impact on those audiences identified in the pre-campaign phase? Read More

Insights activation: why social data is key in the pre-campaign phase [with practical example]

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

By | Consumer Insights | Influencer Marketing | No Comments

Insights activation: why social data is key in the pre-campaign phase [with practical example]In most of our articles about consumer insights, we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

You may be thinking that that’s all well and good on paper but how do you put it into practice? Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase. So, let’s get down to it! Read More

Your new target audience: segments of micro-influencers

Your new target audience: segments of micro-influencers

By | Influencer Marketing | No Comments

Your new target audience: segments of micro-influencersAll for one or one for all? One of the key questions when considering an influencer marketing strategy is whether to count on a single influential figure over a large audience or to have a large group of more modest influencers.

After identifying the audience influencers it’s time to select those that are more appropriate. Our experience in this field, and the testimonies of our clients, leads us to bet more on identifying a group of niche micro-influencers that are truly unique and relevant to the target audience. Why choose a group of (niche) micro-influencers? Here’s a list of arguments in favour of this option: Read More

Por qué los Insights sobre audiencias pueden ahorrarle tiempo y dinero a tu agencia

Why audience Insights can save your agency both time and money

By | Consumer Insights | Influencer Marketing | No Comments

Why audience Insights can save your agency both time and moneyA common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More

How “Reinventing the concept of Influencers to your marketing strategy” webinar played out

By | Audiense News | Influencer Marketing | No Comments

How “Reinventing the concept of Influencers to your marketing strategy” webinar played outOn Wednesday, alongside Pulsar, we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands. Read More

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

By | Audiense News | Influencer Marketing | No Comments

[WEBINAR] Reinventing the concept of Influencers for your marketing strategyWe’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience. Read More

[NUEVA FUNCIONALIDAD] Influencers Report: Identifica influencers basados en datos de audiencia

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

By | Audiense News | Influencer Marketing | No Comments

[NEW FEATURE] Influencers Report: Identify influencers based on audience dataOur mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More