We’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience. Read More
Influencer Marketing | Audiense
March 8th marked International Women’s Day and this year it felt bigger than ever. People around the world were asked to pledge that they would #pressforprogress. In the office, we recognised the day by celebrating the amazing achievements of the women at Audiense. Read More
Our mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More
Hi influencer, today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.
We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have. The quality of the audience, the characteristics of these people, the affinity, the values and the interests of these individuals will clearly establish the relationship that exists between the community and the influencer. Read More
Influencer campaigns have the ability to give your brand a voice that your target audience will be more likely to trust and show an affinity too. The choice of the right influencer is the key to achieving your campaign objectives. Read More
The last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Read More
Calling all marketeers! Is there anyone out there who still hasn’t considered the use of influencer marketing? Over the past year, we have discussed several aspects of influencer marketing, from the methodology used to identify influencers and identifying audience specific influencers to analysing successful influencer marketing campaigns.
Once a target audience is defined and the relevant influencers are identified it is essential to create the perfect influencer shortlist before choosing the right one. There will never be a single influencer that would be equally effective for all your audiences, due to the difference in audience parameters. However there a few key factors you can use to determine the suitability of an influencer for any segment and budget. Read More
With another year of innovation ahead of us Fred Wilson was right to have a few predictions but also some interesting questions. He may not have any exact marketing trends to highlight but we can assure you there will definitely be a lot going on this year.
Here are a few of my new year resolutions for data-driven companies: Read More
Over the past year, we have touched upon identifying the most relevant influencers for a given audience on multiple occasions. From the different types of influencers to our methodology of identification, we have scratched the surface of it all. Before the end of 2017, it was only right to look beneath the surface and highlight an in-depth approach to identifying not just influencers but novice influencers. Read More
This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.
When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.
The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More