Influencer Marketing | Audiense


Usando Social Data de forma disruptiva en Recursos Humanos

Using Social Data to revolutionise Human Resources

By | Consumer Insights | Influencer Marketing | Media Strategy | No Comments

Using Social Data to revolutionise Human ResourcesThis is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.

The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More

You had questions … Audiense Insights has the answers!

You had questions… Audiense Insights has the answers!

By | Influencer Marketing | No Comments

You had questions … Audiense Insights has the answers!

A  common objective amongst several of our clients whilst using Audiense Insights is to identify influencers. However it seems this common objective is not exclusive to our client base but also informed users. Whilst surfing Quora we discovered the question: Who are the influencers in industry X?, to be fairly frequent.

With Audiense Insights in hand we set to work on getting those answers! Read More

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀

By | Consumer Insights | Influencer Marketing | Sponsorships and Partnerships | No Comments

🏀🏀 Lakers vs Clippers, 🌎 ✈︎ 🇺🇸 ✈︎ LAX: From global to local insights 🏀🏀As two Pacific Division giants within the NBA, sharing not only their home city of LA but also their stomping ground of the Staples Centre how different could their fan base be?

Having put ourselves in the shoes of a sports brand looking to sponsor some homegrown talent we decided to analyze each team’s’ fan base (local, national and international) identifying who they are whilst uncovering their interests, affinities and personalities. Read More

Audiense - Blog Banner - Top 10 influencers CHINA - ¿Pensando en desembarcar en el mercado chino? ¡TOP 10 influencers!

How can you dominate the Chinese market? Use the Top 10 influencers!

By | Influencer Marketing | No Comments

Audiense - Blog Banner - Top 10 influencers CHINA - How can you dominate the Chinese market? Use the Top 10 influencers!It’s time for your final marketing push! With three quarters behind you, it is essential for the company to embark on an exciting new adventure launching you into new territories. You decide to travel to the Far East for this one and land in China based on extensive research into possible opportunities. Faced with an unfamiliar terrain you need to know what marketing strategies will make this international campaign a success? Your starting point… Influencer marketing. Let’s take a look at the findings. Read More

Audiense Blog Banner Twin Peaks 2017 Cómo usar los datos sociales para crear el próximo gran éxito televisivo

Twin Peaks 2017: Using the data to create the next big TV sensation

By | Consumer Insights | Influencer Marketing | No Comments

Audiense Blog Banner Twin Peaks 2017 Using the social data to create the next big TV sensationLast Sunday was the end of one of the most anticipated revival television series to hit the small screen. Having premiered 27 years ago David Lynch decided to return with season 3 of Twin Peaks earlier this year.

Don’t worry we won’t be revealing any spoilers, in fact we will be looking at the data and audience insights behind the crime drama. Using the data and insights entertainment channels will have the ability to create tailored tv shows with proven traction ensuring higher ratings. Who could the new Laura Palmer be? Read More

Audiense - El TOP 10 influencers para CMOs de habla hispana - Audiense Insights

The TOP 10 influencers for CMOs

By | Influencer Marketing | Social Influence | 5 Comments

Audiense - The TOP 10 influencers for CMOs - Audiense InsightsThe purpose of Audiense is to enable our customers to identify, understand and connect with the audiences that matter to them. We aim to provide intuitive insights into the individuals that make up those audiences.

Influencer marketing is one of our strengths where we champion the democratization of social data. How you ask? Let’s take a look at a practical example with a particularly interesting audience, the C-suite… specifically CMO’s. Read More