Influencer Marketing | Audiense


Insights activation: why social data is key in the pre-campaign phase [with practical example]

Insights activation: why social data is key in the pre-campaign phase [with a practical example]

By | Consumer Insights | Influencer Marketing | No Comments

Insights activation: why social data is key in the pre-campaign phase [with practical example]In most of our articles about consumer insights, we talk about one of the key elements when working with social data which is the activation of these insights. But … what does activate them really mean? We could say that insights activation means the development of certain actions based on the insights and intelligence obtained from the social data.

You may be thinking that that’s all well and good on paper but how do you put it into practice? Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase. So, let’s get down to it! Read More

Your new target audience: segments of micro-influencers

Your new target audience: segments of micro-influencers

By | Influencer Marketing | No Comments

Your new target audience: segments of micro-influencersAll for one or one for all? One of the key questions when considering an influencer marketing strategy is whether to count on a single influential figure over a large audience or to have a large group of more modest influencers.

After identifying the audience influencers it’s time to select those that are more appropriate. Our experience in this field, and the testimonies of our clients, leads us to bet more on identifying a group of niche micro-influencers that are truly unique and relevant to the target audience. Why choose a group of (niche) micro-influencers? Here’s a list of arguments in favour of this option: Read More

Por qué los Insights sobre audiencias pueden ahorrarle tiempo y dinero a tu agencia

Why audience Insights can save your agency both time and money

By | Consumer Insights | Influencer Marketing | No Comments

Why audience Insights can save your agency both time and moneyA common factor for all agencies is that the deadline expired the day before yesterday. On top of that, if you add working simultaneously on several campaigns, answering emails and calls from different clients and generating proposals to gain new clients … How much time do you really have left to manually analyze excel sheets full of yet more data? Perhaps it’s time to opt for the insights extracted from social data and save yourself a lot of time (and money)… Read More

How “Reinventing the concept of Influencers to your marketing strategy” webinar played out

By | Audiense News | Influencer Marketing | No Comments

How “Reinventing the concept of Influencers to your marketing strategy” webinar played outOn Wednesday, alongside Pulsar, we hosted our webinar “Reinventing the concept of Influencers to your marketing strategy” and we had a fantastic time. Our fabulous Carlos Serra and the amazing Francesco D’Orazio from Pulsar spoke about how Influencer Marketing strategy is evolving and what approach marketers should take to do smart influencer marketing for their brands. Read More

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

[WEBINAR] Reinventing the concept of Influencers for your marketing strategy

By | Audiense News | Influencer Marketing | No Comments

[WEBINAR] Reinventing the concept of Influencers for your marketing strategyWe’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience. Read More

[NUEVA FUNCIONALIDAD] Influencers Report: Identifica influencers basados en datos de audiencia

[NEW FEATURE] Influencers Report: Identify influencers based on audience data

By | Audiense News | Influencer Marketing | No Comments

[NEW FEATURE] Influencers Report: Identify influencers based on audience dataOur mission is to provide our clients with audience intelligence and activation at scale in social, digital and offline channels. In other words, we want to make it easier to personalize and to deliver their message more effectively. We’re happy to announce that we’ve taken another step along this path, and again it’s thanks to the feedback we received from our users: today we launch Influencers Report. Read More

Influencer: understand your audience to better pitch to brands.

Influencer: understand your audience to better pitch to brands

By | Influencer Marketing | No Comments

Influencer: understand your audience to better pitch to brands.Hi influencer, today we’re dedicating this post to you. Not everything is brands and agencies in influencer marketing. Although maybe they’ll also get something out of this article.

We never tire of repeating that the size of an influencer’s community is no indication of the true influence over an audience. It’s not a question of numbers, or at least it’s not about the specific number of followers they have. The quality of the audience, the characteristics of these people, the affinity, the values and the interests of these individuals will clearly establish the relationship that exists between the community and the influencer. Read More

13 key tools for your influencer marketing campaigns

13 key tools for your influencer marketing campaigns

By | Influencer Marketing | No Comments

13 key tools for your influencer marketing campaignsThe last two years have seen the rise of Influencer Marketing from an out of the box tactic to an essential part of any marketers strategic arsenal. Having proven its effectiveness, it is essential to understand what launching a successful influencer campaign entails. Do you have the right toolkit to succeed? Using the right tools will help raise your bottom line, reach the relevant audience and save you time. Read More