Media Strategy | Audiense


CMO Vision: How we use Consumer Insights for our own media strategy

CMO Vision: How we use Consumer Insights for our own Media Strategy

By | Consumer Insights | Media Strategy | No Comments

CMO Vision: How we use Consumer Insights for our own media strategyLast summer using Audiense Insights we took a look at who has the ability to influence a CMO. Our aim was to better understand and connect with a critical segment of our target audience.

Using an Insights Report focused on the CMO’s of 2017 we generated a Top 10 influencer ranking, based on affinity and uniqueness. A common practice here at Audiense is periodically analysing our target audiences allowing us to gain a better understanding of who they are and how we can engage them. Such insights form the basis of our marketing strategies informing actions around retention, growth and acquisition. Read More

Usando Social Data de forma disruptiva en Recursos Humanos

Using Social Data to revolutionise Human Resources

By | Consumer Insights | Influencer Marketing | Media Strategy | No Comments

Using Social Data to revolutionise Human ResourcesThis is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain.

When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. I was more than happy to reveal how we are using social data to change the course of Human Resources history thanks to Audiense.

The relationship we share with Audiense dates back to the days of SocialBro. Even back then we were engrossed with the innovative nature of the Audiense platform and have grown to love all the transformational product developments made over the last few years. Read More

From rider to driver: understanding the audience of female drivers in Saudi Arabia

From rider to driver: understanding the audience of female drivers in Saudi Arabia

By | Competitive intelligence | Consumer Insights | Media Strategy | No Comments

From rider to driver: understanding the audience of female drivers in Saudi ArabiaLast Tuesday news spread across the globe that women would be permitted to drive in Saudi Arabia from June 2018. Various car brands began campaigns in response to this groundbreaking news. We “geared” up to explore whether there was a new market in the automotive industry. We used Audiense Insights to gain an understanding of this potential new audience and whether the automotive industry can proceed to conquer this new, unexplored target market. Read More

UFC vs Boxing: The combat of social media

By | Consumer Insights | Media Strategy | No Comments

It was 4:30 am (BST) on what was supposed to be my official day of lazing around (my Sunday) but instead I was awake and ready to watch the biggest fight in combat sporting history: UFC vs Boxing!

As a kickboxing enthusiast, occasional UFC follower and boxing novice the entire experience was entirely new to me. Not only was I committing premium hours of sleep to watching an entire boxing match, I was awake before sunrise to watch it LIVE for the sake of being a part of the international money fight hype! The weeks of promotional campaigns and the curiosity of seeing how McGregor would transition into boxing admittedly broke me.

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Planifica tu vuelta al cole más estratégica - Estrategia de Medios - Audiense Insights

Summer is ending, parents are exhausted, let’s get back to school… Strategically!

By | Consumer Insights | Media Strategy | No Comments

Summer is ending, parents are exhausted, let’s get back to school...strategically - Media strategy - Audiense InsightsThe end of summer is looming! Whilst children are sad to say bye to days of fun and relaxation parents are ready to get back to a routine. Back to School remains one of the most important campaigns of the year across multiple industries including technology and retail. Retail generates an increase in sales through clothing, stationery, supplies, books and so much more. Now is the time for one last campaign push. Get your promotions, discounts and media strategy ready! How you ask… Read More

Wimbledon vs Roland Garros, el partido por conquistar el presupuesto de tu CMO - Insights sobre los consumidores

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO

By | Consumer Insights | Media Strategy | 5 Comments

Wimbledon vs Roland Garros: strategically conquering your biggest challenge as CMO - Consumer InsightsYou have just landed your dream job! As CMO of a leading Tennis sportswear brand you are determined to surpass any expectations the team may have. Your first major project is to define the strategy of the brand’s new marketing campaign. Certain that consumer insights are the key to generating leads, sales opportunities, or even increasing brand awareness you decide to bypass the process of trial and error and adopt a strategic data driven approach.

With the opportunity to link your marketing strategy to the biggest grand slams in Europe you need to decide whether to target the followers of Wimbledon or Roland Garros. The question remains: targeting which audience will have a greater impact on your sales? Read More