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Social Media Data Analysis & Insights


Are you using social media data to improve your campaigns? Here you will learn how to use social data analytics to collect insights and feed this information into your marketing strategy.

Cómo obtener mayor ROI del Social Media Marketing, Inteligencia de Datos, ideas y consejos

It’s only ROI, but I like it: 3 ways to increase ROI from social media

By | Social Media Data | Social Media Strategy | No Comments

Social Media ROI Marketing Data Intelligence How To Find money from revenue twitter insights tips

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media? Read More

The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | 2 Comments

interview-700

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

ICYMI: 11 Of The Best Insights From #SMWLDN 2016

By | Social Media Data | Social Media Strategy | 2 Comments
London skyline

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Read More

Football Sports Marketing Business Social Media Data eBook New Markets Entering Area Region Country Twitter Strategy

4 Questions Sports Marketers Need To Answer About New Markets

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Football Sports Marketing Business Social Media Data eBook New Markets Entering Area Region Country Twitter Strategy

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports, the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Read More

Beat The Buzz Agency Social Media Relationship Data

#BeatTheBuzz: Where Does Social Media Data Fit In The Agency/Client Relationship?

By | Social Media Data | No Comments

Beat The Buzz Agency Social Media Relationship Data

You may have already thought about it, but it’s most probably true: The digital era is not always about having the most brilliant idea, compelling argument, or irresistible tagline. If you’re not learning from what you’re doing, and using social media data to adapt your strategy to the modern marketplace then there’s a clear risk of being left behind. Clients want more. They want the recipe for success, backed up with indisputable data. But how can agencies provide that? Read More

Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

By | Social Media Data | Social Media Interviews | No Comments

Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

In Peru’s population of 30,000,000 people, there were only 1,250 voluntary blood donors. McCann Lima have just won both Gold and a Silver awards at Cannes Lions for their solution to the shortage. Utilising one of the most prominent vehicles of social media data, hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. Read More

Microsoft Social Media Team

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

By | Social Media Data | Social Media Interviews | Twitter Analytics | No Comments

Microsoft Media Team interview case study social analytics data use

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Read More

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