The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media? Read More
Social Media Data Analysis & Insights
Are you using social media data to improve your campaigns? Here you will learn how to use social data analytics to collect insights and feed this information into your marketing strategy.
In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More
Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Read More
Rio talk continues to pervade social trends, but this week we focus our attention on our favourite film campaigns of the week. We talk about The Shallow, Suicide Squad and the exciting new trailer from the Star Wars franchise Rogue One. Let’s not forget to mention one of our favourite campaigns this week Uber’s #UberIceCream.
In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports, the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Read More
You may have already thought about it, but it’s most probably true: The digital era is not always about having the most brilliant idea, compelling argument, or irresistible tagline. If you’re not learning from what you’re doing, and using social media data to adapt your strategy to the modern marketplace then there’s a clear risk of being left behind. Clients want more. They want the recipe for success, backed up with indisputable data. But how can agencies provide that? Read More
In Peru’s population of 30,000,000 people, there were only 1,250 voluntary blood donors. McCann Lima have just won both Gold and a Silver awards at Cannes Lions for their solution to the shortage. Utilising one of the most prominent vehicles of social media data, hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. Read More
In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Read More
This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. Read More
Demy De Zeeuw posted on 433, his highly popular Instagram account for football fans, with his notifications turned on, the video below is what happened. This is what marketers of major sporting brands can expect when their social media strategy is driving a lot of engagement. Getting to this point is great, but how can it be built on? Read More