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Social Media Data Analysis & Insights


Are you using social media data to improve your campaigns? Here you will learn how to use social data analytics to collect insights and feed this information into your marketing strategy.

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The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | One Comment

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In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

By | Social Media Data | Social Media Strategy | 2 Comments
London skyline

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Read More

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4 Questions Sports Marketers Need To Answer About New Markets

By | Social Media Data | No Comments

Football Sports Marketing Business Social Media Data eBook New Markets Entering Area Region Country Twitter Strategy

In 2017, the global sports market is set to drive over $90 billion of revenue, as a billion people around the world are set to join the affluent middle class between 2009 and 2020. With the Olympics on the horizon, the new Premier League season kicking off, and Twitter broadcasting major US sports, the importance of strong global social analysis remains paramount for sports marketers who want to capture this revenue. Read More

Beat The Buzz Agency Social Media Relationship Data

#BeatTheBuzz: Where Does Social Media Data Fit In The Agency/Client Relationship?

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Beat The Buzz Agency Social Media Relationship Data

You may have already thought about it, but it’s most probably true: The digital era is not always about having the most brilliant idea, compelling argument, or irresistible tagline. If you’re not learning from what you’re doing, and using social media data to adapt your strategy to the modern marketplace then there’s a clear risk of being left behind. Clients want more. They want the recipe for success, backed up with indisputable data. But how can agencies provide that? Read More

Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

[Interview] How Hashtags Increased Peru’s Blood Donor List By 1840%

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Hashtags For Life Social Media Case Study Interview Marketing McCann Lima Cannes Lions Peru

In Peru’s population of 30,000,000 people, there were only 1,250 voluntary blood donors. McCann Lima have just won both Gold and a Silver awards at Cannes Lions for their solution to the shortage. Utilising one of the most prominent vehicles of social media data, hashtags, they assisted the Peruvian Red Cross in getting thousands of people to become volunteer blood donors. Read More

Microsoft Social Media Team

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

By | Social Media Data | Social Media Interviews | Twitter Analytics | No Comments

Microsoft Media Team interview case study social analytics data use

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Read More

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The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

By | Social Media Data | Twitter Data | No Comments

Social Media Olympics Games Data Marketing Analytics Stats Tech Strategy Olympic Logo Rings Hoops

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. Read More

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Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

By | Social Media Data | Twitter Analysis | No Comments

Leicester City Football Club Logo Social Media Twitter Data Results Strategy Case Study Followers Audience Sponsorships Marketing

At about 10pm on the evening of Monday 2nd May 2016, the most shocking thing in Premier League history happened, as the 5000-1 outsiders Leicester City confirmed their place as Premier League champions. It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season? Read More

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