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Social Media Strategy | Audiense


Is your social media strategy optimised? Here you will find expert advice and tips for social media marketing success.

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The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | One Comment

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In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

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Quick replies and welcome messages bring personalised communication opportunities for all

By | Social Media Strategy | Twitter Marketing | No Comments

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It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. Read More

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ICYMI: 11 Of The Best Insights From #SMWLDN 2016

By | Social Media Data | Social Media Strategy | 2 Comments
London skyline

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Read More

National Geographic Logo Social Media Interview Review Week London Case Study SMWLDN Storytelling digital marketing

#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing

By | Social Influence | Social Media Strategy | One Comment

National Geographic Logo Social Media Interview Review Week London Case Study SMWLDN Storytelling digital marketing

True brand connection is now more important than ever as we navigate the world.
Nadine Heggie, VP Global Partnerships, National Geographic Society

 
Good storytelling is how people will care about your brand. It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). The National Geographic reaches 730 million consumers every month, and drives over 1.6 billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. Read More

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#BeatTheBuzz: 9 Ways To Extract Value From Social Media

By | Social Influence | Social Media Strategy | Twitter Audience | No Comments

Beat The Buzz Agency Social Media Relationship DataSocial media keeps changing and has become the perfect place to engage with customers. From a place where people catch up and share their feelings, it is now, the holy grail of marketing for brands and businesses. But… how can we approach it properly?
We got the chance to hear some tips from successful social media professionals last Tuesday at our latest #BeatTheBuzz night with WeRSM. It was simply amazing to hear how the following professionals are getting the most of it in social:

  • Tim Hughes, the best-selling author (Tim Hughes),
  • Raisa Sufian, Head of Business Development at VaynerMedia
  • Simona Pop, InstaSupply’s Head of Partnerships & Global Communication

In case you were unlucky and couldn’t make it (all spaces were taken weeks before the event), and also because we love to share wisdom, we have summarize the best moments of this exciting meeting. Keep reading to hear some tips from Tim, Raisa and Simona. You can thank us later!

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KFC sunscreen

Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola

By | Social Media Strategy | Twitter Campaigns | No Comments

KFC sunscreenSummer mode is still on and we can feel it in the social trends, such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Yup! Keep reading to find out more!

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Daily Vista

The Art & Science of Forecasting Agency Pitch Opportunities

By | Social Media Strategy | No Comments

Daily Vista
 
This post has been written by Natalie Hogg, Editor & Lead New Business Analyst, DailyVista UK
 
For agency new business executives, there’s nothing worse than hearing about a missed opportunity to pitch a qualified account. It’s like being caught in a rainstorm without an umbrella, only worse. But what if you could avoid that predicament, by knowing which accounts would be experiencing a review or agency shift up to 18 months before the fact? Read More

WHO

[Interview] How WHO’s ‘Twitter First’ Strategy Amplifies Communication In Real-Time

By | Social Media Interviews | Social Media Strategy | No Comments

WHO
 
World Health Organization (WHO) is the third most followed account among UN agencies on Twitter, with almost 3 million followers. With presence on over 11 different social media networks, WHO is followed by over 7.1 million people across different platforms by the end of May 2016. And for many Twitter users, WHO is the go-to place to learn more about lesser-known diseases or outbreaks. Read More

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