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Social Media Strategy | Audiense


Is your social media strategy optimised? Here you will find expert advice and tips for social media marketing success.

Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

[VIDEO] Minute Masterclass: How to ramp up meaningful engagement from social media marketing

By | Social Media Strategy | No Comments

Marketing Tips Tricks Social Media Engagement Drive Meaningful Interactions Video Quick Ideas

Welcome to the first Audiense ‘Minute Masterclass’: a series of videos, each of which is quicker to digest than a Happy Meal. In this debut season of Minute Masterclasses, we’ll be tackling some of the big questions of modern marketing in about a minute. Well, some of them may be closer to 90 seconds, but that wasn’t a catchy title. Read More

Cómo obtener mayor ROI del Social Media Marketing, Inteligencia de Datos, ideas y consejos

It’s only ROI, but I like it: 3 ways to increase ROI from social media

By | Social Media Data | Social Media Strategy | No Comments

Social Media ROI Marketing Data Intelligence How To Find money from revenue twitter insights tips

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. Rightly so: you’re unlikely to invest without measurement, otherwise how can you adjust your social activities in order to increase the return on your investment in social media? Read More

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The digital marketing trends & ideas to take into 2017, and beyond

By | Social Media Data | Social Media Interviews | Social Media Strategy | 2 Comments

interview-700

In an age when industries can seemingly pivot on a dime, keeping one eye on digital marketing trends to avoid getting caught out is a no brainer. With Forrester expecting that ⅓ of CMOs will be fired for their inability to “carry the torch forward” on digital business and customer obsession, everyone in marketing needs to know where improvements need to be made – and how. Read More

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Quick replies and welcome messages bring personalised communication opportunities for all

By | Social Media Strategy | Twitter Marketing | No Comments

economist-screenshot

It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. Read More

London skyline

ICYMI: 11 Of The Best Insights From #SMWLDN 2016

By | Social Media Data | Social Media Strategy | 2 Comments
London skyline

Last week, the eyes of everyone who’s anyone in UK social media were focussed on the BFI as London’s annual Social Media Week took place. Some of the brightest minds in the industry gave their thoughts on what’s working, the strategies we needed to think about, and the direction of the industry. Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. Read More

National Geographic Logo Social Media Interview Review Week London Case Study SMWLDN Storytelling digital marketing

#SMWLDN: How To Use National Geographic’s Storytelling Philosophy In Your Marketing

By | Social Influence | Social Media Strategy | One Comment

National Geographic Logo Social Media Interview Review Week London Case Study SMWLDN Storytelling digital marketing

True brand connection is now more important than ever as we navigate the world.
Nadine Heggie, VP Global Partnerships, National Geographic Society

 
Good storytelling is how people will care about your brand. It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). The National Geographic reaches 730 million consumers every month, and drives over 1.6 billion actions on social media. This success stems from a consistent social media strategy that illuminates some of the world’s most fascinating stories. Read More

Beat The Buzz Agency Social Media Relationship Data

#BeatTheBuzz: 9 Ways To Extract Value From Social Media

By | Social Influence | Social Media Strategy | Twitter Audience | No Comments

Beat The Buzz Agency Social Media Relationship DataSocial media keeps changing and has become the perfect place to engage with customers. From a place where people catch up and share their feelings, it is now, the holy grail of marketing for brands and businesses. But… how can we approach it properly?
We got the chance to hear some tips from successful social media professionals last Tuesday at our latest #BeatTheBuzz night with WeRSM. It was simply amazing to hear how the following professionals are getting the most of it in social:

  • Tim Hughes, the best-selling author (Tim Hughes),
  • Raisa Sufian, Head of Business Development at VaynerMedia
  • Simona Pop, InstaSupply’s Head of Partnerships & Global Communication

In case you were unlucky and couldn’t make it (all spaces were taken weeks before the event), and also because we love to share wisdom, we have summarize the best moments of this exciting meeting. Keep reading to hear some tips from Tim, Raisa and Simona. You can thank us later!

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KFC sunscreen

Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola

By | Social Media Strategy | Twitter Campaigns | No Comments

KFC sunscreenSummer mode is still on and we can feel it in the social trends, such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Yup! Keep reading to find out more!

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