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Twitter Analysis | Audiense


Here you will find our Twitter analysis from the latest hit shows, big events, and brands making the headlines. We take a deep dive and highlight potential strategies backed by social intelligence.

Donald Trump The Image Audience Data Stats Insight News New twitter social media investigation supporters voters who voted how won

The devil’s in the data: Identifying the groups that won the election for Trump

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Donald Trump The Image Audience Data Stats Insight News New twitter social media investigation supporters voters who voted how won

What can audience data tell you about Trump’s supporters? Why did he resonate with them? What can marketers learn from this?

The 2016 US presidential election was arguably the world’s biggest story last year, with the manner in which it was conducted almost as big a story. Hillary Clinton hired a team which grew to over 800 people working specifically on her campaign, and which spent $332M on advertising, dwarfing her victorious rival’s spend. Donald Trump’s victory came despite only spending $18M on advertising, with a campaign team that consisted of 80 people in August, and didn’t grow far past 100. Yet his controversial messages and brash style connected with substantial swathes of the population, to the great surprise of almost all pollsters. Read More

Leicester City Football Club Logo Social Media Twitter Datos Resultados Estrategia Caso de Éxito Seguidores Audiencia Patrocinio Marketing

Leicester City: A Tale Of Success, Social Media Affinity, And Crisps

By | Social Media Data | Twitter Analysis | No Comments

Leicester City Football Club Logo Social Media Twitter Data Results Strategy Case Study Followers Audience Sponsorships Marketing

At about 10pm on the evening of Monday 2nd May 2016, the most shocking thing in Premier League history happened, as the 5000-1 outsiders Leicester City confirmed their place as Premier League champions. It’s a fairytale story for the club, but the marketers who invested in them before the start of the season are also reaping the rewards. What can the social media data tell us about those who have followed the club this season? Read More

#SMBuzzchat The Drum Social Media Audiense Twitter Chat Tweet Chat

TV & Social: 9 Talking Points From Our #SMBuzzChat

By | Social Media Strategy | Twitter Analysis | No Comments

#SMBuzzchat The Drum Social Media Audiense Twitter Chat Tweet Chat

Last Tuesday our CEO and cofounder Javier Burón was invited to host The Drum’s weekly #SMBuzzChat, joining a list of previous hosts including heads of social from major companies, agency founders, and award-winning marketers. Given the new series of Game Of Thrones began at the weekend, the topic of brands taking advantage of the second screen experience was a timely one to discuss. Read More

making a murderer

TV Analysis of Netflix’ Hit Show Making A Murderer

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making a murderer
 
Twitter recently discovered that 70% of Twitter users share Tweets about TV shows they’re watching and 11% say they cannot watch TV without Twitter. So it came as small wonder when Netflix’ Making A Murderer took Twitter by storm earlier this year. Conversations around TV shows on Twitter can be a goldmine for marketing teams in the TV industry. They not only get the whole landscape of conversation but also get an idea about media consumption patterns. Read More

Time Out London

An Analysis of Time Out London’s Audiences With The Affinity And Intersection Reports

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Time Out Analysis
 
It’s time to banish all assumptions made about your audience. The newly launched Affinity and Intersection Report within the Audiense platform lets you visualises the affinities of an audience, based on what they say, how they engage and the social graph. The Intersection Report shows how your brand’s audience overlaps with that of your competitors. Read More

Audiense Content Marketing Twitter Ideas Research Tips Content Marketing Data eBook Free

[WEBINAR] How To Use Twitter To Fuel Your Content Marketing Strategy

By | Social Media Data | Twitter Analysis | No Comments

Audiense Content Marketing Twitter Ideas Research Tips Content Marketing Data eBook Free

A study by Hubspot revealed that only 21% of marketers feel that they have an optimised content strategy. Content is the biggest marketing trick in 2016, and more marketers need to embrace insight driven content marketing. And what better way to get insights than from Twitter? The network’s public nature allows you to dig deep into the treasure trove of data to collect insights. Read More

Sainsburys Tesco Marks Spencer John Lewis Christmas Ads Campaigns Analysis Results ROI Audience

[Analysis] The Retail Christmas Campaign Showdown: A Sneak Peek

By | Twitter Analysis | Twitter Data | No Comments

Sainsburys Tesco Marks Spencer John Lewis Christmas Ads Campaigns Analysis Results ROI Audience

With Christmas trees up all over the country, top campaigns of major retailers are well underway and have once again dominated conversation when they were unveiled. But these campaigns don’t just provide the brands with festive customers, they also have the potential to provide a vast amount of Twitter data on their audience which can be used for future campaign actions, audience research, and competitor comparisons. Whose campaign reached the audience they were aiming to? Who had the largest unique audience for their campaign? What were the defining personality traits of the audience? Whose audience was the most likely to respond to Twitter Ads? The answers to all of these questions can be found by looking at the people who responded to the campaigns. Read More

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