Twitter Analytics | Audiense

Are you getting the most out your Twitter analytics and Twitter advertising analytics? Here you will discover how to go beyond reach and engagement statistics and demonstrate real ROI from your Twitter campaigns.

Microsoft Social Media Team

[Interview] How Microsoft Uses Social Analytics, And How You Can Too

By | Social Media Data | Social Media Interviews | Twitter Analytics | No Comments

Microsoft Media Team interview case study social analytics data use

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Read More

Cómo usar los datos de Twitter para contar grandes historias [storytelling]

How To Use Twitter Insights For Great Storytelling

By | Twitter Analytics | Twitter Data | 2 Comments

Twitter Insights

“Marketing is no longer about the stuff you make but about the stories you tell.”
Seth Godin

In an era of social media and digital, storytelling is a powerful strategy in the hands of marketers. As human beings, we all respond to emotions such as ‘amusement’, ‘joy’, ‘delight’ and ‘sadness’. These are the triggers that make us think, feel and more importantly, act and share. According to Antonio Demasio, professor of Neuroscience, positive emotions towards a brand have a greater influence on consumer loyalty than trust and other judgements which are based on a brand’s attributes. Read More

Black Friday Marketing Strategy Twitter Social Media

[#BlackFriday] How Retailers Can Use Twitter To Give Customers An Offer They Can’t Refuse…

By | Social Media Strategy | Twitter Analytics | Twitter Campaigns | No Comments

Black Friday Twitter Marketing Strategy

This year’s Black Friday (27th November) is set to be the first time in history when Brits spend over £1 billion in a single day, according to research by Experian and IMRG. It works out at around £16 per individual, and will be followed by Cyber Monday (30th Nov) which is expected to add a further £943 million in sales for British retailers. Combined with the weekend sales, these four days represent over £2 billion worth of revenue for retailers. An intense focus on Black Friday deals and sales may drive revenue on the day, but with smart utilisation of Twitter analytics and a mapped out follow-up plan, you can turn Black Friday into longer-term retail gold. Read More

Análisis de la competencia en Twitter: claves para tus campañas en 2016

Twitter Competitor Analysis To Make Your 2016 Campaigns Shine

By | Twitter Analytics | Twitter Strategy | No Comments

Twitter Competitor Analysis

The war of the Christmas ads has begun, which only means that a new year is almost upon us. Marketers have started forecasting trends for 2016 and brands are sure to have begun planning strategies for next year. With increased budget comes increased responsibility, and an analysis of the competitive landscape will let marketers have their finger on the pulse. Twitter competitor analysis can be an effective way of mining through your competitors’ data to collect strategic insight. Here are some refreshing ways of conducting a Twitter competitor analysis to make sure your 2016 campaigns are on the ball. Read More

TV Twitter Second Screen Tips Ideas Marketing Social Media Streaming

Beyond Trending Topics: Making Primetime Marketing Strategies For TV & Twitter

By | Twitter Analytics | Twitter Audience | No Comments

TV Twitter Second Screen Tips Ideas Marketing Social Media Streaming

In 2015, the word ‘binge-watch’ was announced as the Collins dictionary’s word of the year. This should alert digital marketing teams to the importance of the second screen experience, especially as Twitter discovered that 70% of users share Tweets about TV shows they are watching and 11% say they cannot watch TV without Twitter. Whether it is traditional TV or streaming, mobile devices allow a social conversation with a Twitter audience that can extend the awareness of a show, and give viewers a richer experience. Read More

Increase Digital Marketing Budget Stats Data

Boost The Budget: How To Increase Your Digital Marketing Resources For 2016

By | Social Media Strategy | Twitter Analytics | 2 Comments

Increase Digital Marketing Budget Stats Data

On average, marketing budgets in 2016 are set to rise to 11% of company revenue according to Gartner. This represents a major opportunity for digital marketers to have a larger impact in the successes of their company, try out new strategies, and attempt bolder campaigns. But how can you ensure that your team gets its fair share? Your CFO needs reassurance that your digital marketing strategy is capable of achieving commercial aims, how can they be convinced that you’ll be able to drive those goals? Here are some tactics to take into your next board meeting to give you the best chance of an increased budget. Read More

Lleva tu marca al siguiente nivel haciendo marketing en Twitter

Take Your Business To The Next Level By Marketing With Twitter

By | Twitter Analytics | Twitter Marketing | No Comments

Twitter MarketingA recent survey conducted by Duke University’s Fuqua School of Business has indicated that social media spending alone will grow from 10.7 per cent to 14 per cent of the overall marketing budget over the next 12 months. With the Google and Twitter partnership set to increase the visibility of Tweets in both desktop and mobile searches, a fully integrated approach to social media is high on every marketer’s agenda. As 2015 is just three months away from coming to a close, we tell you how to you can take your business to the next level by enhancing your Twitter Marketing. Read More

PUMA IGNITE DigitasLBi Case Study Twitter Social Media Interview

[Interview] How Quick-Footed Twitter Analytics Tactics Helped PUMA #IGNITEYourCity In 80 Countries

By | Social Media Interviews | Twitter Analytics | One Comment

PUMA IGNITE DigitasLBi Case Study Twitter Social Media Interview

PUMA’s #IGNITEYourCity campaign has been running its way all across the world in 2015, visiting major cities and invigorating running communities in those regions using social media. They have enlisted the help of both celebrities and influential local runners to get people into the habit of running, while also promoting their new IGNITE range of running shoes. The campaign has been run by DigitasLBi, who have also utilised Audiense in assisting with planning their strategy, Twitter analytics, and executing their campaign. Read More

Cómo la monitorización de datos en Twitter pueden mejorar el rendimiento de tu campaña

How Data From Twitter Monitoring Can Enhance Your Campaign Performance

By | Twitter Analytics | Twitter Data | No Comments

Twitter MonitoringIf you’re a marketing manager looking to enhance your Twitter campaign performance, you might feel slightly overwhelmed with the amount of data available from the social network. Especially, when there are 500 million Tweets sent per day. How do you go about looking for the most relevant data for your business, and more importantly, how does monitoring Twitter data elevate your campaign performance? Read More