The first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the world. Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Read More
Twitter Audience | Audiense
How effective is your Twitter advertising? Here you will discover how to build hyper-targeted Twitter audiences, collect actionable insights to improve the relevancy of your messages, and ultimately enhance the performance of your Twitter advertising campaigns.
A few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More
Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. With the capabilities we now provide to our customers in our Audiense Insights platform, this key information is more accessible and actionable than ever before! Read More
On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Here’s what we found: Read More
Social media keeps changing and has become the perfect place to engage with customers. From a place where people catch up and share their feelings, it is now, the holy grail of marketing for brands and businesses. But… how can we approach it properly?
We got the chance to hear some tips from successful social media professionals last Tuesday at our latest #BeatTheBuzz night with WeRSM. It was simply amazing to hear how the following professionals are getting the most of it in social:
- Tim Hughes, the best-selling author (Tim Hughes),
- Raisa Sufian, Head of Business Development at VaynerMedia
- Simona Pop, InstaSupply’s Head of Partnerships & Global Communication
In case you were unlucky and couldn’t make it (all spaces were taken weeks before the event), and also because we love to share wisdom, we have summarize the best moments of this exciting meeting. Keep reading to hear some tips from Tim, Raisa and Simona. You can thank us later!
In 2015, the word ‘binge-watch’ was announced as the Collins dictionary’s word of the year. This should alert digital marketing teams to the importance of the second screen experience, especially as Twitter discovered that 70% of users share Tweets about TV shows they are watching and 11% say they cannot watch TV without Twitter. Whether it is traditional TV or streaming, mobile devices allow a social conversation with a Twitter audience that can extend the awareness of a show, and give viewers a richer experience. Read More
Did you know that Twitter users with certain characteristics are twice as likely to click through on your Twitter Ad campaigns? Or that it is possible to match personality with brand preferences? These powerful insights into your target audience can help boost the performance of your campaigns.
With data-driven marketing on the rise and 77% of marketers currently confident in the use of the data-driven approach, marketers need to take note of the data available from Twitter analytics. Twitter analytics plays a major role in Twitter campaign management, especially in planning, executing and analysing the performance of campaigns. Read More
Did you know that Twitter users with specific personality traits are 40 per cent more likely to redeem a coupon? Or that people on Twitter with certain characteristics are twice as likely to click through on your Twitter Ads? Those are the kinds of powerful insights that will help boost the performance of your Twitter campaigns, particularly, paid ones. Read More
The old novelty marketing ideas don’t work anymore. With screens everywhere constantly scrolling through messages, it’s easy for people to switch off and be oblivious to your posts. Years of social fatigue have made audiences tough to crack, here’s 8 pro tips to cut through the noise and be more than just another name in their timeline.
Twitter has unveiled an update to their Ads platform which means users can now upload their own tailored audience lists to optimize their Twitter Ad campaigns. SocialBro users can benefit from this, by using our tools and features to help build highly-targeted audience lists for their Twitter advertising campaigns. Here’s our quick guide to help you start creating truly tailored audience lists for your Twitter Ad campaigns with SocialBro.