Twitter Marketing Campaigns

Do your Twitter campaigns measure up? Here you will find the essential advice you need to improve the performance of your Twitter advertising campaigns.

Get The Perfect Tan With KFC And Celebrate Bank Holiday With #TryMeFree from Coca Cola

By | Social Media Strategy | Twitter Campaigns | No Comments

KFC sunscreenSummer mode is still on and we can feel it in the social trends, such as the new KFC campaign that has launched a surprisingly unexpected product, or the one from Coca Cola that celebrates holidays by giving free Zero Cokes with #TryMeFree. Also, what if we tell you that Little Mix performed in a McDonald’s? Yup! Keep reading to find out more!

Read More

Influencers Before During After Campaign Strategy Advice Tips Twitter Social Media

Before, During & After: The Key Strategies For Effective Influencer Campaigns

By | Social Influence | Twitter Campaigns | Twitter Strategy | One Comment

INFLUENCERS EBOOKInfluencers now represent a core pillar of marketing campaigns. For example, influencers are seen as important for 94% of fashion brands when planning a product launch. But an influencer campaign with the right Twitter strategy and relevance research can be beneficial for digital marketers in any industry. Done right, your brand will be associated with aspirational figures, reach a larger portion of your target audience, and drive a larger share of the online conversation. Read More

The Social Chain Logo Banner Trending Twitter Influencer Interview Marketing

[Interview] Business From The Buzz: Social Chain Looks Beyond Trending

By | Social Influence | Social Media Interviews | Twitter Campaigns | No Comments

The Social Chain Logo Banner Trending Twitter Influencer Interview Marketing

In 2015, Social Chain became a social media and influencer agency that the industry needed to sit up and take notice of. Their rapid growth saw them nominated in the UK Agency Awards, a social media stunt, and winning Social Agency Of The Year in The Drum Network Awards. Having gained PR attention with a large roster of well followed parody and themed accounts, a Buzzfeed feature famously reported that the agency could get something trending within half-an-hour from a standing start whenever they felt like it. This type of social muscle is impressive, but to acquire clients like Disney, Universal, and Microsoft for an influencer campaign you need to be delivering something more than a social party trick, so what else is required? Read More

Twitter Campaigns

2015’s Most Creative Christmas Campaigns

By | Twitter Campaigns | Twitter Trends | No Comments

Twitter Campaigns
Let’s face it, Christmas campaigns are a big deal. Not just for the viewers who wait in anticipation of the biggest holiday of the year, but also for advertisers and marketers looking to boost brand awareness. In the past few years, Christmas adverts have become an entity in themselves. And this year was no different. A Twitter poll conducted by SocialBro saw Sainsbury’s #ChristmasIsForSharing ahead of John Lewis’ #ManOnTheMoon by just four percent, this follows big campaigns from both of them last year. Read More

Barry Gale Southampton FC Show Stripes Social Media Twitter Campaign Winner Case Study

[Interview] How #ShowYourStripes Helped Southampton F.C. Sell 20% More Shirts With Social Media

By | Social Media Interviews | Twitter Campaigns | One Comment

Barry Gale Southampton FC Show Stripes Social Media Twitter Campaign Winner Case Study

In May of this year, Dr Barry Gale became an unlikely star in the eyes of football fans on social media. Southampton Football Club’s new Player Integration Officer (played by comedian Tom Davis) lead one of the most socially successful kit launches in a campaign that humorously overplayed the importance of the kit’s iconic stripes. It has picked up a string of accolades, including scooping the Best Sports/Leisure/Travel Social Media Strategy award at this year’s Social Buzz Awards. Read More

Social Buzz Awards Logo

2015 Social Buzz Awards: The Winners You Need To See

By | Social Media Strategy | Twitter Campaigns | 2 Comments

Social Buzz Awards Logo

What’s better than generating a buzz? Winning one! The Social Buzz Awards were held in London on Wednesday to reward the most outstanding work in social media marketing, and we’ve been gorging ourselves on the outstanding campaigns that were showcased on the nominations list. We also kept a keen eye on what was happening on Twitter, discovering who was influencing the conversation, what devices people were using, and some of the primary personality insights of people at the event. We also noticed that those Tweeting about the awards were more conscientious than the average UK Tweeter, and much more. Read More

Black Friday Marketing Strategy Twitter Social Media

[#BlackFriday] How Retailers Can Use Twitter To Give Customers An Offer They Can’t Refuse…

By | Social Media Strategy | Twitter Analytics | Twitter Campaigns | No Comments

Black Friday Twitter Marketing Strategy

This year’s Black Friday (27th November) is set to be the first time in history when Brits spend over £1 billion in a single day, according to research by Experian and IMRG. It works out at around £16 per individual, and will be followed by Cyber Monday (30th Nov) which is expected to add a further £943 million in sales for British retailers. Combined with the weekend sales, these four days represent over £2 billion worth of revenue for retailers. An intense focus on Black Friday deals and sales may drive revenue on the day, but with smart utilisation of Twitter analytics and a mapped out follow-up plan, you can turn Black Friday into longer-term retail gold. Read More

Los pasos esenciales para crear una campaña de marketing en Twitter exitosa

The Essential Steps To Building Successful Twitter Marketing Campaigns

By | Twitter Campaigns | No Comments

Twitter Marketing Campaigns

With Halloween, Black Friday and Christmas upon us, brands are sure to fire up their marketing campaigns. Whether in-store, experiential or digital, marketing teams all over the world are gearing up for their biggest time of the year. Twitter, will no doubt be on everyone’s agenda too, so here’s a short guide to building successful Twitter marketing campaigns. Read More

Halloween Twitter Trends Campaigns Brand Co-Op Innocent Social Media Team

The Co-Operative’s Local Shop Of Horrors, Brands On Halloween, And Top Of The Polls

By | Twitter Campaigns | Twitter Trends | 2 Comments

Halloween Twitter Trends Campaigns Brand Co-Op Innocent Social Media Team

This week in social media we look at some of the spookiest brands and Twitter trends in the run up to Halloween, as well as running down a few of our favourite polls from brands who are thoroughly enjoying Twitter’s newest feature. Read on, if you dare… (you probably do dare, in fact, we’d like you to dare as there’s some good stuff to check out) Read More