Twitter Case Studies | Audiense


Looking for Twitter marketing inspiration? Read our Twitter case studies with leading brands. Learn from their advice and discover how you can optimise your Twitter marketing campaigns.

GHD cancer support

L’Oreal celebrates diversity with #YoursTruly and GHD supports breast cancer with #NotDefined

By | Social Trends | Twitter Case Studies | Twitter Trends | No Comments

GHD cancer supportSeptember has already started and that means the end of the holiday season… So now you’re back in the office with plenty of energy, we want to share with you our favourite campaigns of this week. Keep reading to find out how a hair brand shows their support breast cancer patients, or how a back to school picture can help Save The Children and how L’oreal want us to celebrate diversity with #Yourstruly. Welcome back and ENJOY the trends!

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Air Canada

Air Canada Urges Americans To #TestDriveCanada and #FindingDory Makes Waves!

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Air Canada
 
It’s been busy in the world of social media. Cannes Lions may be in full swing, but we’re making sure our eyes are peeled for the best campaigns currently underway on social and beyond. To kick off, we have Air Canada asking Americans to #TestDriveCanada before they decide to move in, Disney Pixar has launched campaigns worldwide for #FindingDory, Dominos is making gamers go ga-ga while Pepsi has recreated their old spot with Cindy Crawford, this time featuring her as an emoji. Read More

Cannes Lion

Cannes Lions: Rei’s #OptOutside, Netflix’ #FU2016 & Remy Cointreau’s #NotComingSoon

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Cannes Lion

All eyes will be on the biggest advertising awards of all time from tomorrow till 25th June. Leo Burnett furnished a list of their top 25 campaign, and to celebrate the Cannes Lions season, we thought we’d give you our top three picks from that list. We also have what Team Audiense is reading this week, and other Twitter Trends you should be keeping on top of! Read More

Baileys

Baileys’ Gets Steamy And The Post Office Is Getting Everyone’s #SummerSorted

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Baileys
 
This week in social media, we have a mix of some really engaging and quirky Twitter and Instagram campaigns. Baileys is getting dramatic on Instagram and Post Office is getting everyone’s #SummerSorted with a bit of magic. We also have Starbucks’ new ‘secret recipe’ drink that has taken Instagram by storm, and Twitter celebrating the #Euro2016. These, some Twitter Trends, plus what team Audiense is reading in this weekly round up! Read More

Twitter Trends

Alicia Keys To Perform #InCommon And Brands Celebrate #TowelDay

By | Twitter Case Studies | Twitter Trends | One Comment

Twitter Trends
 
Alicia Keys is all set to be the first ever musical headliner at the world’s most watched sporting event. She’s going to perform at the opening ceremony of the UEFA Champions’ League. We talk about her #InCommon campaign with Pepsi. Meanwhile, you can grab a bar of snickers for a low price if Twitter gets angry, and we bring you the best brand Tweets for #TowelDay. We also have the charity Missing People using Twitter to #FindEveryChild. All the Twitter Trends, plus what team Audiense is reading in this week’s round up of the best social campaigns. Read More

Twitter Trends

IBM’s #CognitiveDress, Krispy Kreme’s ‘Leaked Memo’ And What Team Audiense Is Reading!

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Twitter Trends
 
This week we’re changing things up a bit. Don’t worry, we’re still going to write about the best campaigns we saw this past week, but we’re also going to write a little more about we, the Audiense team, are reading. There’s a whole slew of interesting nuggets of information out there, and we’d love to share it with you. Whether it’s webinars or podcasts that you should be listening to, or just something new about Instagram that caught our eye, it’ll all be here! Stay tuned to Twitter Trends and more. Read More

Twitter Trends

Buxton Water Celebrates #NaturalHeroes, #QueenAt90 & #EarthDay

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Twitter Trends
 
We’re having a rollercoaster of a week on Twitter and Instagram, and can’t wait to dive straight into this weekly round up to give you all the news. We have Buxton Water’s brand new campaign around the London Marathon this weekend. A host of brands Tweeted about the Queen’s 90th big bash and Earth Day. We also have an interesting Instagram campaign we wanted to share with you. This, and more Twitter trends to follow! Read More

Twitter Trends

SK-II Looks To #ChangeDestiny, #BeMeaningful Awards And #GameReady By Walker Crisps

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Twitter Trends
 
We love how Twitter is becoming a platform for motivational and meaningful messages. A platform that is helping brands help society. A beauty brand recently used the power of Twitter to share their message about China’s “leftover women”, Havas Media and The Drum have come together to find the most “meaningful brand of the year”. And Walkers Crisps is asking us all to be #GameReady. Never a dull day in the world of Twitter, we say! Plus, more Twitter trends that you should be aware of. Read More

Twitter Trends

Nescafé Original Sends Gifts While #SaintsFC Sends Real-Time Match Updates Via Twitter

By | Twitter Case Studies | Twitter Trends | No Comments

Twitter Trends
 
What’s better than sending gifts, getting real-time score alerts in your Twitter inbox and an opportunity to have a quick look into the newest video game? That’s your Friday made! This week, we have Nescafé sending gifts to whoever you want, Southampton FC teaming up with Twitter UK and Xbox UK promoting the brand new Quantum Break in one of the best ways possible. Plus, more Twitter trends to take note of. Read More

Aviva Savings Challenge

#SaveSmarter With Aviva UK, #UnsuitableJourney With M.J. Bale And Sleep With Sharks Courtesy Of AirBnB

By | Twitter Case Studies | Twitter Trends | No Comments

Aviva Savings Challenge
 
We expect to see many April Fools pranks being played by brands, but in the meantime, we have Aviva UK helping the British public #SaveSmarter, Australia’s topmost tailors and clothiers, M. J. Bale take their model on an #UnsuitableJourney and AirBnB is going to let two lucky people sleep with sharks! Plus, Twitter trends to make your weekend that much sweeter. Read More