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Twitter Data | Audiense


Are you getting actionable insight from your Twitter data? Learn how to analyse Twitter data and use the insight to drive campaign performance and improve marketing strategies.

Spider-Man’s release spins a web around Twitter: Let’s explore the audience

Spider-Man’s release spins a web on social: Let’s explore the audience

By | Twitter Audience | Twitter Data | One Comment

Spider-Man’s release spins a web around Twitter: Let’s explore the audienceThe first Spider-Man movie produced by the Marvel Cinematic Universe as a result of an agreement between Sony Pictures, Marvel Studios and Disney was recently premiered and released throughout the world. Here at Audiense we knew we had to do what we do best and analyse the #SpiderManHomecoming audience* in effort to disclose and deliver consumer insights to the entertainment sector. Read More

Destapando la audiencia del World Pride Madrid

Uncovering the Madrid World Pride Audience

By | Twitter Audience | Twitter Data | Twitter Insights | No Comments

Destapando la audiencia del World Pride MadridA few weeks ago Nielsen published a report focusing on the consumer habits of the LGTBI community highlighting their significant spending power. They are 11% more likely to buy online and purchase branded products.They are also 40% more foodie, inclined to play sport and more interested in culture than the general heterosexual population. It is clear that the ‘pink market’ spends a huge amount of money which brands are definitely benefiting from! Read More

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

[INTERVIEW] How TV producers are bridging the gap between social data, risk, and creativity (and how you can too)

By | Social Media Interviews | Twitter Data | No Comments

TV Twitter television data script creation insight tips interview help fred graver image remote social media marketing

No matter the business, bold choices come with a risk. Decision makers will want to minimise this risk by consulting reliable statistics, research, and advice as early in the process as possible. This wariness of risk is amplified in the high cost TV industry, where shows can easily cost millions to produce, and audience reaction can be tough to predict. Read More

Social Data

Why Social Data Is The Way Forward To Win New Business Pitch And Retain Customers

By | Twitter Data | Twitter Insights | One Comment

Social Data

Marketers all over are harnessing the power of data to derive meaningful insights, and rightly so. But how much of those insights are from social data? “Social media” might be just one factor in the world of marketing – both digital and offline – but it’s a powerhouse of information waiting to be decoded, analysed and used in a manner that will bring unparalleled results. Read More

Social Media Olympics Games Data Marketing Analytics Stats Tech Strategy Logo Rings Hoops

The 5 Pillars Of Your Social Data Framework For An Olympic Strategy

By | Social Media Data | Twitter Data | No Comments

Social Media Olympics Games Data Marketing Analytics Stats Tech Strategy Olympic Logo Rings Hoops

This August, 28 sports will be included in the Rio Olympic Games and fans from all over the world will be enjoying the second screen experience to be part of the party. The 2012 Olympic Games in London generated over 150 million Tweets during its 16 days, with nine different athletes receiving over a million Tweets, including Usain Bolt, whose 200m victory sparked over 80,000 Tweets a minute. Twitter’s active user based has doubled since then and approximately 800 million extra people are now on social networks, so we can expect even more social media data to analyse and act upon this year. Read More

Datos de Twitter: los beneficios a largo plazo que debes aprovechar

Twitter Data: The Long Term Benefits You Need To Be Unlocking

By | Social Media Data | Social Media Interviews | Twitter Data | No Comments

Twitter Data: The Long Term Benefits You Need To Be Unlocking

A survey by Gartner has shown that the most successful digital marketers spend six times more on resources to help understand their data (such as tools and people) than those who don’t. Reacting to this trend, CMOs are set to increase spending on social media analytics by 440% between 2014 and 2019. But what can you do with the data that you extract? Read More

Sainsburys Tesco Marks Spencer John Lewis Christmas Ads Campaigns Analysis Results ROI Audience

[Analysis] The Retail Christmas Campaign Showdown: A Sneak Peek

By | Twitter Analysis | Twitter Data | No Comments

Sainsburys Tesco Marks Spencer John Lewis Christmas Ads Campaigns Analysis Results ROI Audience

With Christmas trees up all over the country, top campaigns of major retailers are well underway and have once again dominated conversation when they were unveiled. But these campaigns don’t just provide the brands with festive customers, they also have the potential to provide a vast amount of Twitter data on their audience which can be used for future campaign actions, audience research, and competitor comparisons. Whose campaign reached the audience they were aiming to? Who had the largest unique audience for their campaign? What were the defining personality traits of the audience? Whose audience was the most likely to respond to Twitter Ads? The answers to all of these questions can be found by looking at the people who responded to the campaigns. Read More

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