Businesses need to better understand their customers to design and develop more personalised and targeted products, services and marketing activities. With the capabilities we now provide to our customers in our Audiense Insights platform, this key information is more accessible and actionable than ever before! Read More
Twitter Insights | Audiense
Are you making the most of Twitter insights? Learn how valuable Twitter insights can be to drive campaign performance and social strategies.
On Saturday 3rd June, the final of the European Champions League was contested between Real Madrid and Juventus at Cardiff’s Principality Stadium. We were following the event closely on social media using the Audiense Insights platform to gain an understanding of the audience following the game. Here’s what we found: Read More
Marketers all over are harnessing the power of data to derive meaningful insights, and rightly so. But how much of those insights are from social data? “Social media” might be just one factor in the world of marketing – both digital and offline – but it’s a powerhouse of information waiting to be decoded, analysed and used in a manner that will bring unparalleled results. Read More
Instagram’s current number of active users stands at 400 million today. And if you’re a regular Instagram user then you would have noticed the regular ads on your stream; Instagram is ready for business, and it’s raring to go. The question is, are you? Read More
In the past couple of years content marketing has become synonymous with marketing as a whole. And the rise of social media marketing has only helped it come to the fore. So it’s no surprise that Forbes reports that 90% of companies use social media for their content marketing tactics. But how many of those companies are planning their content strategies based on social data and insights? Read More