Marketers all over are harnessing the power of data to derive meaningful insights, and rightly so. But how much of those insights are from social data? “Social media” might be just one factor in the world of marketing – both digital and offline – but it’s a powerhouse of information waiting to be decoded, analysed and used in a manner that will bring unparalleled results. Read More
Twitter Insights | Audiense
Are you making the most of Twitter insights? Learn how valuable Twitter insights can be to drive campaign performance and social strategies.
Instagram’s current number of active users stands at 400 million today. And if you’re a regular Instagram user then you would have noticed the regular ads on your stream; Instagram is ready for business, and it’s raring to go. The question is, are you? Read More
In the past couple of years content marketing has become synonymous with marketing as a whole. And the rise of social media marketing has only helped it come to the fore. So it’s no surprise that Forbes reports that 90% of companies use social media for their content marketing tactics. But how many of those companies are planning their content strategies based on social data and insights? Read More