Twitter Marketing | Audiense

Does your Twitter marketing strategy measure up to your competitors’? Here you will find Twitter marketing tips to improve your strategy and examples of exceptional Twitter marketing campaigns to inspire to you.


Quick replies and welcome messages bring personalised communication opportunities for all

By | Social Media Strategy | Twitter Marketing | No Comments


It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. Read More

La era del "always-on"

The Era Of Always On

By | Twitter Marketing | Twitter Strategy | No Comments

Always on
We live in a time where ‘switching off’ can almost be detrimental to our emotional state. Whether it’s at home or office, we’re always on our mobile devices to ensure that we’re never out of touch. And brands can expect the same from their consumers. They ‘consume’ all the time – whether it’s actual purchasing of a product or the content that’s out there. For the same reason, it’s important that brands capitalise on this so that their audience is consuming their content in some way or the other. Read More

Cambio de marca: optimiza tus canales sociales con estas 5 estrategias clave

5 Key Strategies For Optimising Social Media For Your Rebrand

By | Social Media Strategy | Twitter Marketing | No Comments

Rename Rebrand Social Media Tips Ideas Checklist Guide Tool Marketing Key Points

When the time comes for a company to rebrand or rename, social channels will be the first place that a significant amount of people will find out about it. A well-prepared social team will ensure that the highest number of relevant people hear about it, and have a good impression of you. Having gone through a total rebrand of our own recently, we’ve thought about things that have worked well for us, what’s been successful for other major rebrands, and identified some key aspects that would be applicable to every brand. Every business needs to refresh its image and adapt to changing markets, these are important strategies for building excitement and awareness both internally and externally by utilising social media. Read More

Retail Marketing Social Media Twitter Instagram Influencer Guide eBook Tips Help

[eBook] The Retail Marketer’s Guide To Choosing The Right Influencers

By | Social Influence | Social Media Strategy | Twitter Marketing | 2 Comments

[LANZAMIENTO] Conecta con audiencias hipersegmentadas dentro y fuera de Twitter

A study by Fashion & Beauty Monitor and Econsultancy discovered that 73% of respondents find it a challenge to find the right influencers to collaborate with. It also highlighted how 84% of them are still manually searching social media to find those influencers. A sturdier, data-backed approach will put you streets ahead of many competitors. Read More

Twitter Marketing

Bridging The Gap: How Social Media Can Feed Into Event Marketing

By | Twitter Marketing | One Comment

Twitter Marketing
Whether you’re an events marketing agency or a brand that’s hot on integrated marketing combining offline elements of experiential, OOH, print, and digital with online elements for your campaign, there’s always the question of how do we bridge the gap between the physical and digital. How do we get the customer engaged from the couch to the store and vice versa. Read More

Marketing en Twitter, Influencia Social

Davids Or A Goliath: Who Should Lead Your Social Influencer Campaigns?

By | Social Influence | Twitter Marketing | 3 Comments

Micro Influencer Tips Celebrity Social Media Snapchat Twitter Instagram Facebook Digital Marketing Data How To Find Choose Pick Select Uncover Hidden Audience Brand

A creative influencer campaign with a strong execution is beneficial for both the influencer and the brand. The Journal of Consumer Research highlights how we value the opinions and actions of those we know, which will be a vital difference maker for many consumers in competitive markets. The right influencers deliver untapped audiences, connote certain qualities about the brand, and ultimately increase desirability of the product. So who do you pick for your Twitter marketing campaigns? Read More

Insights de social media: qué han aprendido en 2015 estos 16 profesionales del sector

Industry Insights: “My Biggest Social Media Lesson From 2015 Is…”

By | Social Media Strategy | Twitter Marketing | One Comment

2015 Social Media Lessons Highlights Twitter Marketing Digital

Before looking at your social media strategy, changes, and resolutions for 2016, take a moment to look back on what social media lessons you’ve learnt in 2015 and how you’ve improved. The last year has seen the emergence of the Buy-Now button, implementation of Twitter polls, and the revamping of Direct Messages. There have also been advances in the technology of the tools available to social marketers, allowing strategic options that were previously unavailable. These developments, combined with digital marketers’ own creativity, mean that the industry has changed in 2015 and marketers need to be thinking ahead. We’ve spoken with digital marketing professionals from some of the world’s top agencies and brands, who have given us exclusive insights on what their biggest lessons from 2015 were. Read More

Herramientas de marketing para Twitter que mejorarán tu estrategia de social media

Twitter Marketing Tools To Enhance Your Social Media Strategy

By | Social Media Strategy | Twitter Marketing | Twitter Strategy | 4 Comments

Twitter Marketing Tools
According to Gartner’s 2014 CMO Spend Survey, social marketing is 11% of the 2014 digital marketing budget and is expected to grow to 13% in 2015. Marketers are under great pressure to use digital marketing, including social marketing, to drive business results. Capturing part of the paid advertising budget — at 12.6% of the budget, growing at 15% — allocation of paid media funds toward social advertising could help increase social marketing impact. So how can you make good use of that budget in your social media strategy, and what Twitter marketing tools should you be using to enhance it? Here are some ways that you can do just that and ensure that you end 2015 on a high! Read More

Reposicionamiento de marca: cómo Twitter puede ayudarte

Repositioning Your Brand? How Twitter Can Pave The Way

By | Twitter Marketing | No Comments

Repositioning Social Media Twitter Strategy Plan Marketing

Even some of the biggest brands need to alter their image, messaging, and target audience from time to time in order to not lose market share. Repositioning a brand can be a challenging exercise, often requiring deep customer insight and continuous marketing efforts over a period of time. Yet, many savvy brands have succeeded in radically altering their brand’s perception, to the extent that their ‘before’ and ‘after’ target audiences look completely different. Read More