Twitter Marketing | Audiense

Does your Twitter marketing strategy measure up to your competitors’? Here you will find Twitter marketing tips to improve your strategy and examples of exceptional Twitter marketing campaigns to inspire to you.

Audiense - Adquisición de clientes a través de redes sociales: ¿cuál es tu margen de éxito?

Customer acquisition through social: what’s your headroom for success?

By | Twitter Marketing | No Comments

Audiense - Customer acquisition through social: what’s your headroom for success?Analysing your social community doesn’t just produce interesting metrics. It reveals an instant, ready-made list of potential target customers, and provides insights about how to engage them.

The question is what are you trying to do with social media? Actually, scrap that: what are you trying to do in general?

It’s a fair bet that the problems you’re trying to overcome daily include some or all of the following:

  • Finding and acquiring new customers that you have not identified yet, or that are unaware of you.
  • Minimising your customer acquisition costs by targeting only relevant people for paid campaigns (whether or not they consciously know they’re relevant).
  • Understanding the different segments of your whole audience (whether or not the individuals know you yet, or vice versa) will allow for tailored strategies to acquire them as customers

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Usando Social Data de forma disruptiva en Recursos Humanos

The Adecco Group & Audiense: Using Twitter marketing to create waves in HR

By | Audiense News | Twitter Marketing | No Comments

The Adecco Group & Audiense Experiences: Using Twitter marketing to create waves in HRA few weeks ago we organized a webinar #BotsInAction with Twitter Spain and a few major industry players, focusing on the state of chatbots today. It was evident from our discussion that the use of bots was by no means limited to a specific sector. In fact, the application of bots came with endless possibilities!

Adecco Spain (an innovative Twitter marketing customer) hit the ground running as they used Audiense Experiences to launch a subscription based career focused system through the use of direct messages on Twitter. Moving forward users of @Adecco_es or @SpringSpain, two of The Addeco Group’s accounts, will be able to navigate, manage and personalise their experiences. Read More

#BotsInAction - Audiense - Ad Dynamo - Blue Robot - Bots In Action: todo sobre ese robot

#BotsInAction – Blue Robot: All about that Bot

By | Social Media Strategy | Twitter Marketing | No Comments

#BotsInAction - Audiense - Ad Dynamo - Blue Robot - Bots In Action: All about that robotThis is a guest post written by Felicia De Agrela, Brand Strategist at Ad Dynamo

53% of people say they are more likely to do business with a business that they can message. With billions of messages being shared between businesses and people every month, it is no surprise that brands are seeing the opportunity to connect with their customers via a message. It allows a brand to build a somewhat personal connection with their client and it is done with ease. The need for this kind of tech is there and offers many benefits. Read More

#BotsInAction - Audiense - Bots In Action: Hobbynote talks customer service

#BotsInAction: Hobbynote talks customer service

By | Social Media Strategy | Twitter Marketing | No Comments

#BotsInAction - Audiense - Bots In Action: Hobbynote talks customer serviceThis is a guest post written by Benoît Lewandowski, CEO at Hobbynote

At Hobbynote, we’re committed to creating innovative and creative uses of Twitter at scale. We’ve produced hundreds of bespoke campaigns for the top brands around the world, and we always are looking at new ways to improve how brands and businesses can interact with their audiences by enhancing the conversational experience. Read More

7 tácticas de DMs en Twitter que absolutamente cualquiera puede usar en sus estrategias de marketing en Twitter

7 Twitter Direct Message tactics absolutely anyone can use

By | Twitter Marketing | 4 Comments

DM Direct Message Twitter Marketing Comms Communication Ideas Tools Solutions Send Multiple Mass Scale

When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts. A competent, creative DM strategy that is sensitive to your followers’ needs and desires will become a tremendously effective pillar of your marketing activities. Read More

Quick replies and welcome messages bring personalised communication opportunities for all

By | Social Media Strategy | Twitter Marketing | No Comments


It’s commonplace these days for individuals to instigate a conversation with a company viaTwitter. Often, it seems to be a customer service question: an initial, public approach from a customer that usually switches to Direct Message immediately after the ‘one tweet each’: “@company I’ve got a problem with…”, “Sorry to hear that, @customer, will you DM me the details…?”. Read More

La era del "always-on"

The Era Of Always On

By | Twitter Marketing | Twitter Strategy | No Comments

Always on
We live in a time where ‘switching off’ can almost be detrimental to our emotional state. Whether it’s at home or office, we’re always on our mobile devices to ensure that we’re never out of touch. And brands can expect the same from their consumers. They ‘consume’ all the time – whether it’s actual purchasing of a product or the content that’s out there. For the same reason, it’s important that brands capitalise on this so that their audience is consuming their content in some way or the other. Read More

Cambio de marca: optimiza tus canales sociales con estas 5 estrategias clave

5 Key Strategies For Optimising Social Media For Your Rebrand

By | Social Media Strategy | Twitter Marketing | No Comments

Rename Rebrand Social Media Tips Ideas Checklist Guide Tool Marketing Key Points

When the time comes for a company to rebrand or rename, social channels will be the first place that a significant amount of people will find out about it. A well-prepared social team will ensure that the highest number of relevant people hear about it, and have a good impression of you. Having gone through a total rebrand of our own recently, we’ve thought about things that have worked well for us, what’s been successful for other major rebrands, and identified some key aspects that would be applicable to every brand. Every business needs to refresh its image and adapt to changing markets, these are important strategies for building excitement and awareness both internally and externally by utilising social media. Read More

Retail Marketing Social Media Twitter Instagram Influencer Guide eBook Tips Help

[eBook] The Retail Marketer’s Guide To Choosing The Right Influencers

By | Social Influence | Social Media Strategy | Twitter Marketing | 2 Comments

[LANZAMIENTO] Conecta con audiencias hipersegmentadas dentro y fuera de Twitter

A study by Fashion & Beauty Monitor and Econsultancy discovered that 73% of respondents find it a challenge to find the right influencers to collaborate with. It also highlighted how 84% of them are still manually searching social media to find those influencers. A sturdier, data-backed approach will put you streets ahead of many competitors. Read More