Twitter’s announcement earlier this year about letting advertisers promote Tweets on other websites and apps is proof that marketers are venturing strongly into the area of paid advertising on Twitter. However, if you’re a marketer who is still unsure about paid social, read on to find out more about the benefits of advertising on Twitter and how Twitter advertising can help change your brand perception and increase sales.
Use Twitter advertising to close abandoned sales opportunities
Many marketers struggle to close uncompleted sales and it can be frustrating to see visitors abandoning their carts. One of the many benefits of launching Twitter Ads is that you can build Tailored Audiences and seek out exactly who you’re looking for, and have them interact with your communication.
In this particular case, if you have emails of customers who’ve abandoned their cart on your ecommerce website, all you need to do is import those email addresses to match their Twitter profiles, build Tailored Audience lists, and launch a Twitter Ad campaign targeting these people to visit your website and close a sale.
Simple, easy and does the trick!
Generate quick leads by advertising on Twitter
Employing Twitter ads as part of your digital and social strategy will not only help in gaining traction, but will also increase your prospect database. There are many ways in which you can direct Promoted Tweets or Twitter cards to your website; whether there’s an event which asks users to register or advertising a piece of important content that you think will connect well with your audience on Twitter.
Real-time gains on Twitter
Twitter is a public platform, and by that we mean anyone, whether they’re signed up on the social network or not can read Tweets. This can be a goldmine for brands who want to get their message across to their audience at the right time. Using the Promoted Tweets functionality, you can easily jump on real-time world events and be ahead of the game. And with in-depth segmentation and targeting, you can be sure that you’ll be getting the right message across to the right people at just the right time.
You can combine different types of Twitter ads to develop powerful campaigns that get the desired results. Have you tried running a Twitter ad campaign? What did you think? Tell us in the comments below.
