We’re glad to announce our latest webinar about influencer marketing, hosted in collaboration with our partner Pulsar: Reinventing the concept of Influencers for your marketing strategy. During this session, you will gain an understanding about how to identify, understand & engage the relevant influential masses to your target audience.
Understanding audiences has become a fundamental element when it comes to putting marketing, advertising and creative campaigns together. With high-quality data harnessed from social media, it’s becoming more essential to uncover specific audience segments, understand their affinities and their online behaviour to build successful campaigns.
On 4th April we will cover the concept of an ‘Audience First’ approach in order to create bespoke micro influencer and audience panels which are more relevant to the brands than ever before. Taking advantage of the latest Pulsar and Audiense platform integration, we will go through how you can add context to your social search, which you can segment on a deeper level and re-segment to find the most appropriate audience panel. You can also delve into their conversation to learn about their affinities, behaviours and find out how they perceive specific brands and topics.