The audience intelligence platform you know and love is about to get even better, thanks to our acquisition of SOPRISM. You'll be able to access audiences across Facebook and Instagram, brand new audience definitions that will enhance data segmentation, new filtering tools and reports designed to improve audience understanding, and so much more. Get the details.
Audience Intelligence and Analysis Software
Understand and activate the audiences that matter
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Utilise social data to understand the audiences that matter most.
We empower organisations to intelligently engage individuals at an unprecedented scale.
Why our customers
Audiense
Audiense
Identify any audience or segment
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis.
Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
Armed with Audiense Insights you can uncover audience intelligence to make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.Read More
Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis.
Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.
Armed with Audiense Insights you can uncover audience intelligence to make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.Read More
Instantly understand who makes up your target audience
Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.
Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and understand your current target market on a deeper level.
Our audience intelligence platform allows you to compare segments with baselines or other audiences and create benchmarks with different segments, countries or even other competitors.Read More
Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.
Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and understand your current target market on a deeper level.
Our audience intelligence platform allows you to compare segments with baselines or other audiences and create benchmarks with different segments, countries or even other competitors.Read More
Own your data
Do you want to integrate Audiense Insights with your own data or visualizations? No problem, we make it easy.
Simply export your reports to PDF or PowerPoint formats to use the most relevant insights about your audiences in your presentation decks.
Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation.Read More
Do you want to integrate Audiense Insights with your own data or visualizations? No problem, we make it easy.
Simply export your reports to PDF or PowerPoint formats to use the most relevant insights about your audiences in your presentation decks.
Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation.Read More
What is Audience Intelligence?
Audience Intelligence is the capability of understanding audiences based on the analysis of individual and aggregate data about consumers.
Audience Intelligence platforms provide insights on the segments or communities that shape that audience, audience psychographics and demographics whilst having the ability to connect audience segments to social listening and analytics platforms, influencer marketing tools, digital advertising platforms and other marketing or consumer research suites.
With the rise of the cookiepocolypse and unlike Consumer Insights, Audience Intelligence aims to provide a bridge between:
- Traditional consumer insights such as survey panels and cookies-based audience insights based on first and third party data.
- New consumer insights solutions based on social data.
- The rest of the Marketing ecosystem including Digital advertising.
Read more about Audience Intelligence
Understanding the audiences that matter
Unlocking the key functionalities of an Audiense Insights Report
Identifying key target audiences that matter to you most.
Understanding who an audience is, how they are connected and what they care about.
Finding and engaging the right people for your audience or the segments that make it up.
Understanding your audience/segments consumer mindset.
Adopting a holistic approach to Media Planning.
Downloading data in PPT, PDF or XLS format.
Want to know more?
Ready to start? See our plans
Starting from $696 per month, create up to 5 Insights Reports at a time and scale based on your needs.
Starting from $696 per month, create up to 5 Insights Reports at a time and scale based on your needs.