Audience Intelligence and Analysis Platform

Utilise social data to understand the audiences that matter most.

We empower organisations to intelligently engage individuals at an unprecedented scale.

Why our customers

Audiense

WHY THEY LOVE US?

Identify any audience or segment

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis.

Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

Armed with Audiense Insights you can uncover audience intelligence to make better marketing decisions, adapt your targeting, improve relevancy and drive high performance campaigns at scale.Read More

Audiense Insights allows you to identify and understand any audience, no matter how specific or unique it is to conduct social audience analysis.

Effortlessly combine numerous filter options when you create a report, such as user profiles, affinities, demographics and job roles, creating highly personalised audience segments.

Instantly understand who makes up your target audience

Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.

Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and understand your current target market on a deeper level.

Our audience intelligence platform allows you to compare segments with baselines or other audiences and create benchmarks with different segments, countries or even other competitors.Read More

Audiense Insights applies machine learning to instantly understand who makes up your target audience, by analyzing connections between the people that shape it.

Go beyond traditional segmentation based on age, gender and location, now you can discover new segments based on people’s interests and understand your current target market on a deeper level.

Our audience intelligence platform allows you to compare segments with baselines or other audiences and create benchmarks with different segments, countries or even other competitors.Read More

Own your data

Do you want to integrate Audiense Insights with your own data or visualizations? No problem, we make it easy.

Simply export your reports to PDF or PowerPoint formats to use the most relevant insights about your audiences in your presentation decks.

Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation.Read More

Do you want to integrate Audiense Insights with your own data or visualizations? No problem, we make it easy.

Simply export your reports to PDF or PowerPoint formats to use the most relevant insights about your audiences in your presentation decks.

Or alternatively, export each of the insights to a CSV file so you can easily process, share or integrate them in your organisation.Read More

What is Audience Intelligence?

Audience Intelligence is the capability of understanding audiences based on the analysis of individual and aggregate data about consumers.

Audience Intelligence platforms provide insights on the segments or communities that shape that audience, audience psychographics and demographics whilst having the ability to connect audience segments to social listening and analytics platforms, influencer marketing tools, digital advertising platforms and other marketing or consumer research suites.

With the rise of the cookiepocolypse and unlike Consumer Insights, Audience Intelligence aims to provide a bridge between:

Traditional consumer insights such as survey panels and cookies-based audience insights based on first and third party data.
New consumer insights solutions based on social data.
The rest of the Marketing ecosystem including Digital advertising.

Read more about Audience Intelligence