Insights - Audience Intelligence

We offer the audience intelligence data to power your communications strategy

Insights offers you the chance to tap into shared beliefs, interests, lifestyle choices, and affinities of your ideal audience.

We arm you with cultural insights that help you develop strategies that are more likely to drive ideal customer and brand outcomes.
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Segment audiences by interests: No more one-size-fits-all segmentation approach.
Develop data driven personas: Use data to understand affinities, demographics, and more to create better personas.
Identify the right influencers to work with: Uncover which influencers align with your ideal audience and have real followers.
Understand niche audiences: Our data offers insight into every and any audience online.

Audience research & persona building

Digital PR and Outreach

Advertising Targeting (social & display)

SEO & Keyword research

Content ideation

Influencer identification & outreach

Finally, audience data that goes beyond demographics...

Identify and understand any (yes, any) audience

You can now unlock cultural insights and affinities for audiences of all shapes and sizes using Insights. No matter how niche the audience, our platform will help you conduct in-depth analysis and extract rich insights to inform your decisions.

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From affinities and demographics to professions and interests, use this data to tell stories and create strategies that move your audience.

Use segmentation to be more personalized

It's time to go beyond the traditional demographic-based segmentation practices.

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Our platform provides audience segmentation that will help you understand your audience on a deeper level.

Use our data to understand affinities, interconnectivity, and the passions and interests of your ideal audience.

‍Analyze the make-up of your audiences

Insights applies machine learning to instantly understand who makes up your target audience, analyzing what they like, tweet, and follow.

Use our platform to gain insights on audience psychographics, demographics, personality, content they like, and sources of influence.

Compare segments with baselines or other audiences and create benchmarks with different segments, countries, or even competitors.

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Find the right influencers using social intelligence

Our audience intelligence platform provides you with the necessary data to accurately identify the right influencers to partner with.

Our advanced search offers insights into attributes that range from language and follower count to engagement rate and fake followers.

Insights provides you with the ability to better understand the people who follow potential influencer partners so you can ensure that the audience alignment is perfect for your campaigns and creative initiatives.

See All Functionalities

Customers' reviews

Insights is the perfect tool to support market research.
It's helpful for consultants, marketing teams, and agencies...

Audiense helped us to segment the accounts actively discussing education. We had interesting results which clearly showed the breakdown of segments was different by market. The insights from Audiense ultimately helped the client to determine which market and segment they should target in the long run.
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Mariko Suzuki

Project Manager & Insight Analyst | Convosphere

Using Audiense we developed a simple messaging map for the client, showing key angles to use to target the various segments on which platforms. We have a clear direction and findings to back up our strategy with a much-needed sense of confidence.
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Niki McMorrough

Commercial Director | Relevance

What make us unique

Using Affinity (following similar accounts) is ideal for broad, larger audiences and creating bitesize segments. It can also shine a light on new audiences and those golden nuggets of information that come through from more niche segments.
Using Interconnectivity (who follows who), we can identify what unique behaviours and traits define a segment and what connects them. This is useful for B2B and B2C marketing as it provides niche and granular segments, perfect for identifying interesting segments.

Audience segmentation is key to understanding the cultural relevance and significance of communities within a larger audience.
In combination with social listening, audience segmentation can identify connected audiences within the conversation. It can also provide insight into how content is being shared, and the segments that are creating buzz around a topic.

Understand what moves and motivates your audience

We offer the audience intelligence data to power your communications strategy