Identify, understand, and activate the audiences that matter most to you. Audiense Insights empowers you to utilise social data to gain a deeper understanding of your most valuable audience segments, old and new, intelligently.
Personality insights reveal the psychological inclinations of an audience to uncover a deep understanding of people’s personality characteristics, needs, and values with the end goal of driving personalization.
We’ve partnered with IBM Watson to create this service. When we study the personality of an audience, we analyse the content posted by the segments. After inferring each of their personality traits, we then calculate the average traits for the entire audience which allows us to understand the unique characteristics of the audience as a whole.
There are two main categories of information:
Unlocking Personality-based recommendations for effective messaging (in terms of tone-of-voice, aesthetics, semiotics, language and brand position) based on each extreme (high and low) represented in the Big Five personality traits.
Other uses cases includes:
Through IBM Watson, we provide insights from social media, enterprise data, andor other digital communications. The service uses linguistic analytics to infer individuals' intrinsic personality characteristics from digital communications such as email, text messages, tweets, and forum posts. It infers portraits of individuals that reflect their personality characteristics.
Based on the personality characteristics that are inferred from the input text, the service can also return an indication of the user's consumption preferences.
Consumption preferences indicate the user's likelihood to pursue different products, services, and activities.
AUDIENCE INTELLIGENCE
Social IntelligenceDigital IntelligenceDemand IntelligencePlansX MARKETING
Audiense ConnectTweet BinderPlans
By using this website you
agree to our cookie policy
