Audiense Insights
Understanding the audiences that matter
<Audience Identification>

What is Audience Identification?

Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
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Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
BOOK A DEMO
What is Audience Identification?
Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
BOOK A DEMO
Identify target audiences
What problems does it solve? Why is it important?
Audiense enables companies to identify any audience and give them insights to create a more relevant and engaging campaigns. Using our Audience Manager, brands and agencies are able to:
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
What problems does it solve? Why is it important?
Audiense enables companies to identify any audience and give them insights to create a more relevant and engaging campaigns. Using our Audience Manager, brands and agencies are able to:
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
How much does it cost? How can I buy?
The audiences identification feature (Audience Manager) is accessible in our two products The Audience Manager is available in our Audiense Connect product, which can be purchased from $31.15 per month (annual payment). For more information about the plans, visit https://audiense.com/products/audiense-connect/plans
To obtain insights from the identified audiences such as demographic, socioeconomic, online behavior, purchase influence factors, personality, content among others, our prices start from $299.00 per month (annual payment). Visit Audiense Insights page: https://audiense.com/products/audiense-insights/plans/
Any questions please contact us at: help@audiense.com
How have our clients used this?
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
How does it work?
In Audiense, the audience building is based on eight different criteria, which can be combined together allowing the creation of highly targeted audiences: Demography, Relationships, Behavior (activity), Conversations, IBM Watson Personality Insights, Location, Interests and Twitter profile.
How is this different/better to competitors?
We believe that the quality of the audiences identified in Audiense is directly related to the value of the insights provided by the platform. Through complex parameters that combine different aspects such as conversations, affinities, segments or by manually checking profiles, enabling brands to fine tune their target audiences, Audiense allows customers to identify audiences with a level of detail that does not currently exist in the market.
And as an official Twitter and IBM Watson partner, the two companies offer a guarantee of the value of Audiense products.

What is Audience Segmentation?

Audience segmentation, is identifying groups of people within a broader audience who are interconnected.
Once audiences are segmented, our insights data tells us what they care about and what trends hold them together.
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Audience segmentation, is identifying groups of people within a broader audience who are interconnected.
Once audiences are segmented, our insights data tells us what they care about and what trends hold them together.
BOOK A DEMO
What is Audience Segmentation?
Audience segmentation, is identifying groups of people within a broader audience who are interconnected.
Once audiences are segmented, our insights data tells us what they care about and what trends hold them together.
BOOK A DEMO
Who knows who, and what they care about
Why is it important?
Here at Audiense our ‘unit of work’ is an audience, defined by specific criteria such as people found in a specific geolocation.
Audiense segmentation allows you to dig deeper into the different groups that make up the entire audience, allowing us to provide more specific and niche insights for each group.
Enabling you to strategically action your findings whether it be optimizing content type/reach, increasing campaign ROIs, increasing lead generation or uncovering new market opportunities.
Why is it important?
Here at Audiense our ‘unit of work’ is an audience, defined by specific criteria such as people found in a specific geolocation.
Audiense segmentation allows you to dig deeper into the different groups that make up the entire audience, allowing us to provide more specific and niche insights for each group.
Enabling you to strategically action your findings whether it be optimizing content type/reach, increasing campaign ROIs, increasing lead generation or uncovering new market opportunities.
Why segment based on interconnectedness?
Our data team found that clustering based on this method creates the most consistent and relevant segments, as well as identifying more unique characteristics for each segment. Once we have identified the clusters/groups, we can ask the question “how do they know each other” i.e. what are the hidden trends that the platform has revealed, including interests, psychographics, influencers ...
How does Audiense segment?
We create segments by clustering individuals based on “who knows who” i.e how these individuals are interconnected. We take into account who follows who and cluster them together - for instance if person A follows person B then they’ll be clustered together.
Why does this deliver such powerful results?
This methodology delivers impressive results for a number of reasons:
Looking at the individuals
We look at communities of connected people clustering based on individuals rather than grouping followers of a major handle together.
Intelligent Segmenting
Unlike other products, we also take into consideration users that demonstrate low engagement when it comes to sharing content or participating in online conversations.
Accounting for major Affinities
Results are not skewed by affinities to major handles who are not a part of the audience (e.g an interest in love by Katy Perry will not create a large single segment grouping everyone together who is connected to her.)
Organic Growth
It allows for organic growth as communities are already engaging with each other (similar to a Beach head approach where a clear ‘point of attack’ is clearly identified.)
Eliminating false positives
It allows us to avoid the effect of false positives and language complexities (e.g. including I hate ootball when looking for football enthusiasts.)
Focusing on engagements
Focusing on engagements rather than Bio/Interests rules out basing insights on often out of date, selective and subjective data.
Multifaceted intelligence
Our insights have the ability to be tactical (e.g what is the best product to push to this device/ person via our website?) as well as strategic (how do I uncover audiences to continue market growth whilst informing strategy and acquisition plans.)
Unlimited Findings
Findings are not limited by a number of predefined segments.

What is Influencer Identification?

One of the biggest challenges for marketers is to find and engage with the right influencers for the right audience. In short, it all about who has the reach and weight of opinion to influence a specific audience therefore the greatest impact or value for your band, and how to engage with them to deliver the desired results.
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One of the biggest challenges for marketers is to find and engage with the right influencers for the right audience. In short, it all about who has the reach and weight of opinion to influence a specific audience therefore the greatest impact or value for your band, and how to engage with them to deliver the desired results.
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What is Influencer Identification?
One of the biggest challenges for marketers is to find and engage with the right influencers for the right audience. In short, it all about who has the reach and weight of opinion to influence a specific audience therefore the greatest impact or value for your band, and how to engage with them to deliver the desired results.
BOOK A DEMO
Finding the right people for your audience
Why is it important?
As you may know Influencer Marketing has taken the marketing world by storm. Influencers have the ability to give a brand a voice that your target audience will be more likely to trust and show an affinity to, whilst providing a natural way to tap into consumer interests/passions in an effort to connect with the target audience. The right influencers won’t just bring in business, but will also transform how your audience engages and perceives your brand.
Why is it important?
As you may know Influencer Marketing has taken the marketing world by storm. Influencers have the ability to give a brand a voice that your target audience will be more likely to trust and show an affinity to, whilst providing a natural way to tap into consumer interests/passions in an effort to connect with the target audience. The right influencers won’t just bring in business, but will also transform how your audience engages and perceives your brand.
Why Audiense?
Audiense analyses trends within the target audience to understand which individuals influence them directly and indirectly. We base this on a range of metrics that go well beyond specifics like gender and followers unlike our competitors.
The platform also allows you to filter by brand/person, category or type of influencer (macro/micro) whilst ordering your results by uniqueness. This method enables accuracy and efficiency.
How does Audiense make this possible?
In order to provide a seamless experience when identifying influencers we have created an influencer identification report which is:
  • an accurate approach to identifying appropriate unique macro and micro influencers for your target audience
  • cost and time effective for our customers when looking for relevant influencers for their brand/campaign.
How to use Audiense to identify influencers
  • Define and identify the target audience
  • Uncover trends in their public activity (content shares, what they like, who the follow etc.)
  • Utilise the social data to gather intelligence on their demographics, interests, consumer preferences and personalities in effort to build a clear picture of the individuals that make up the target audience.
  • Assess individual context for each influencer (eg. image, budgetary fit etc.)
  • Vett each shortlisted influencer against data points (affinity to the audience, how their personality aligns, activity levels, mention growth trends, conversation participations and sense checking the fit to name a few)
How clients have used us?
  • Identifying Micro and Macro influencers for Organic outreach or paid advertising
  • Uncovering potential partnership opportunities
  • CASE STUDY PUMA/Digitas

What is Personality Insights?

Personality Insights reveals the psychological inclinations of an audience to uncover a deep understanding of people’s personality characteristics, needs, and values with the end goal of driving personalisation.
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Personality Insights reveals the psychological inclinations of an audience to uncover a deep understanding of people’s personality characteristics, needs, and values with the end goal of driving personalisation.
BOOK A DEMO
What is Personality Insights?
Personality Insights reveals the psychological inclinations of an audience to uncover a deep understanding of people’s personality characteristics, needs, and values with the end goal of driving personalisation.
BOOK A DEMO
Understand your consumers mindset
How have our clients used this?
  • Choose a reflective tone of voice for their creatives.
  • Adapt their messaging to highlight the most important aspects of their target audience traits.
  • Create a content marketing strategy and email marketing approach that reflects their audience’s personality.
  • Influence the type of content that they are creating (ie: infographics vs ebooks)
  • Understand other consumer traits or tendencies
How have our clients used this?
  • Choose a reflective tone of voice for their creatives.
  • Adapt their messaging to highlight the most important aspects of their target audience traits.
  • Create a content marketing strategy and email marketing approach that reflects their audience’s personality.
  • Influence the type of content that they are creating (ie: infographics vs ebooks)
  • Understand other consumer traits or tendencies
What problems does it solve?
Did you know that 83% of companies that exceed revenue goals have a dedicated budget for personalization?
Personality Insights enables businesses to immediately gain insight into customer personality traits, the aspects of a product that are likely to resonate with them, and the motivating factors that influence their decision-making.
Through using this information marketers can enhance personalization:
  • By adapting your messaging to fit your target audience mindset.
  • By influencing your product marketing and product ideation to the hidden needs of your audience.
  • By aligning your creatives to your target audience decision-making.
How does it work?
When we study the personality of an audience, we analyse the posts of each individual member. After inferring each of their individual personality traits, we then calculate the average traits for the entire audience which allows us to understand the unique characteristics of that audience as a whole.
How is this different/better to competitors?
Audiense has partnered with one of the leading AI technologists in the world - IBM Watson. Unlike traditional consumer research that can take weeks collecting and analysing survey data, with Audiense you are able to understand the personality of any audience in just a few hours.

What is the importance of having a Media Strategy?

In our current landscape, reach, budget and resources are limited making the need for a strategic approach to reach our target audience fundamental.
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In our current landscape, reach, budget and resources are limited making the need for a strategic approach to reach our target audience fundamental.
BOOK A DEMO
What is the importance of having a Media Strategy?
In our current landscape, reach, budget and resources are limited making the need for a strategic approach to reach our target audience fundamental.
BOOK A DEMO
Adopting a holistic approach to Media Planning
How to use Audiense to optimise your media strategy?
Here at Audience we conceive Media Strategies from a holistic point of view with 3 pronged approach:
  • Audience Intelligence: Begin Media Strategy optimization by identifying and understanding your target audience, dig deeper into demographics, socioeconomics, psychographics, buying patterns, online habits, content resonance, social media presence, influencers and affinities with media outlets.
  • Audience Activation: Armed with a 360-degree snapshot of your audiences characteristics you can now decide which media outlets and social networks are best suited for your target audience, creating the correct blend of earned media and paid advertising. Engage with your audience on Facebook and Instagram or directly connect it to the Twitter Ads Platform for a seamless experience.
  • Audience Measurement: Measuring the impact of your actions in your target audience is key not only to prove ROI, but also to optimise the following campaigns. Audiense allows you to see the evolution of the audiences (pre vs. post campaign), enabling you to devise the most appropriate KPIs.
How to use Audiense to optimise your media strategy?
Here at Audience we conceive Media Strategies from a holistic point of view with 3 pronged approach:
  • Audience Intelligence: Begin Media Strategy optimization by identifying and understanding your target audience, dig deeper into demographics, socioeconomics, psychographics, buying patterns, online habits, content resonance, social media presence, influencers and affinities with media outlets.
  • Audience Activation: Armed with a 360-degree snapshot of your audiences characteristics you can now decide which media outlets and social networks are best suited for your target audience, creating the correct blend of earned media and paid advertising. Engage with your audience on Facebook and Instagram or directly connect it to the Twitter Ads Platform for a seamless experience.
  • Audience Measurement: Measuring the impact of your actions in your target audience is key not only to prove ROI, but also to optimise the following campaigns. Audiense allows you to see the evolution of the audiences (pre vs. post campaign), enabling you to devise the most appropriate KPIs.
How does it work?
1. Define your target audience using our Audience Manager and its 175+ attribute categorised as:
Demographics and Psychographics, Interest and Relationships, Behaviour and Conversation.
2. Understand your target audience by running an Audience Intelligence Report and exploring the Activation Tab:
  • Use the different areas of the Intelligence Report to Identify the characteristics of your Audience and its segments through the analysis of their demographics, socioeconomics, interests, preferred content, personality traits, buying mindset and online habits.
  • Inform your content strategy and tone of voice.
  • Use the Activation Tab to unveil the most relevant online/offline channels, Media Outlets and social networks to reach your target audience.
3. Activate your audience or segment and measure the results:
  • Inform your Facebook and Instagram Ads Campaigns.
  • Seamlessly connect the audience to the Twitter Ads Platform.
  • Develop a propensity to buy matrix based on the characteristics of the audience and its engagements.

What are our data export capabilities?

Our customers can download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into their current methodology.
In addition to Insights reports, Audiense users are able to export audiences data and Monitoring queries including tweets, users, demographic tabs, etc.
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Our customers can download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into their current methodology.
In addition to Insights reports, Audiense users are able to export audiences data and Monitoring queries including tweets, users, demographic tabs, etc.
BOOK A DEMO
What are our data export capabilities?
Our customers can download data and pre-made report templates to be more efficient in their day-to-day, and to integrate our insights into their current methodology.
In addition to Insights reports, Audiense users are able to export audiences data and Monitoring queries including tweets, users, demographic tabs, etc.
BOOK A DEMO
Export data to PPT, PDF or XLS
How have our clients used this?
  • Share data and summaries with colleagues and clients;
  • Integrating Audiense data with their other tech solutions;
  • Build presentations and visualisations;
  • Connect audiences and influencer panels to Twitter Ads;
  • Save a permanent record of files or to create paper based reports.
How have our clients used this?
  • Share data and summaries with colleagues and clients;
  • Integrating Audiense data with their other tech solutions;
  • Build presentations and visualisations;
  • Connect audiences and influencer panels to Twitter Ads;
  • Save a permanent record of files or to create paper based reports.
What problems does it solve?

The Audiense products are part of a wider ecosystem. Our customers work with a stack of different martech products, so importing and exporting information to and from one system to another is crucial for success. It easily allows us to share work with your colleagues/clients and integrate with other technology solutions to enhance work you are already doing.

How does it work?
  • Audience reports and summaries can be easily converted into PDF or PPT files. Select “Actions” button on the right hand-side of the report, then “Export full report to PDF” or “Export full report to PPT” to download them in the format you need.
  • Once the report is ready to view, anyone who has access to it will be able to review and work with it. A full report contains detailed information about the audience, segments and each tabs. A summary report will sum-up demographic information, the audience’ influencers accounts, brands and contents they interact with, and a representation of the audience’ segmentation.
  • Particular charts are also available to be exported as raw data to XLS, by selecting “download” or “see more” and then “download”.
Audience IdentificationAudience SegmentationInfluencer IdentificationPersonality InsightsMedia StrategyData Export

What is Audience Identification?

Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
BOOK A DEMO
Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
BOOK A DEMO
What is Audience Identification?
Audiense’s Audience Manager allows you to create tailored audiences in order to identify specific people and understand the different segments that make them up. Audiense allows brands to identify niche audiences by combining different filters. This can be based on over 175 different attributes and can work to enrich the information about a target audience.
BOOK A DEMO
Identify target audiences
What problems does it solve? Why is it important?
Audiense enables companies to identify any audience and give them insights to create a more relevant and engaging campaigns. Using our Audience Manager, brands and agencies are able to:
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
What problems does it solve? Why is it important?
Audiense enables companies to identify any audience and give them insights to create a more relevant and engaging campaigns. Using our Audience Manager, brands and agencies are able to:
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
How much does it cost? How can I buy?
The audiences identification feature (Audience Manager) is accessible in our two products The Audience Manager is available in our Audiense Connect product, which can be purchased from $31.15 per month (annual payment). For more information about the plans, visit https://audiense.com/products/audiense-connect/plans
To obtain insights from the identified audiences such as demographic, socioeconomic, online behavior, purchase influence factors, personality, content among others, our prices start from $299.00 per month (annual payment). Visit Audiense Insights page: https://audiense.com/products/audiense-insights/plans/
Any questions please contact us at: help@audiense.com
How have our clients used this?
  • Build highly targeted audiences.
  • Obtain insights from the identified audience such as demographics, interests, online habits, purchasing behavior, influencers and media consumption.
  • Optimize the targeting of advertising campaigns.
  • Personalise the message of the campaigns according to each audience or segment.
  • Create relevant ads for target audiences.
How does it work?
In Audiense, the audience building is based on eight different criteria, which can be combined together allowing the creation of highly targeted audiences: Demography, Relationships, Behavior (activity), Conversations, IBM Watson Personality Insights, Location, Interests and Twitter profile.
How is this different/better to competitors?
We believe that the quality of the audiences identified in Audiense is directly related to the value of the insights provided by the platform. Through complex parameters that combine different aspects such as conversations, affinities, segments or by manually checking profiles, enabling brands to fine tune their target audiences, Audiense allows customers to identify audiences with a level of detail that does not currently exist in the market.
And as an official Twitter and IBM Watson partner, the two companies offer a guarantee of the value of Audiense products.