Personality Insights

Audience IdentificationAudience SegmentationInfluencer IdentificationPersonality InsightsMedia StrategyData Export

What is Personality Insights?

Personality Insights reveals the psychological inclinations of an audience to uncover a deep understanding of people’s personality characteristics, needs, and values with the end goal of driving personalisation.
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Personality Insights reveals the psychological inclinations of an audience to uncover a deep understanding of people’s personality characteristics, needs, and values with the end goal of driving personalisation.
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Understand your consumers mindset
How have our clients used this?
  • Choose a reflective tone of voice for their creatives.
  • Adapt their messaging to highlight the most important aspects of their target audience traits.
  • Create a content marketing strategy and email marketing approach that reflects their audience’s personality.
  • Influence the type of content that they are creating (ie: infographics vs ebooks)
  • Understand other consumer traits or tendencies
What problems does it solve?
Did you know that 83% of companies that exceed revenue goals have a dedicated budget for personalization?
Personality Insights enables businesses to immediately gain insight into customer personality traits, the aspects of a product that are likely to resonate with them, and the motivating factors that influence their decision-making.
Through using this information marketers can enhance personalization:
  • By adapting your messaging to fit your target audience mindset.
  • By influencing your product marketing and product ideation to the hidden needs of your audience.
  • By aligning your creatives to your target audience decision-making.
How does it work?
When we study the personality of an audience, we analyse the posts of each individual member. After inferring each of their individual personality traits, we then calculate the average traits for the entire audience which allows us to understand the unique characteristics of that audience as a whole.
How is this different/better to competitors?
Audiense has partnered with one of the leading AI technologists in the world - IBM Watson. Unlike traditional consumer research that can take weeks collecting and analysing survey data, with Audiense you are able to understand the personality of any audience in just a few hours.